Apple Shares New Apple TV Ad Focused on Apps
Apple today shared a new Apple TV ad on its YouTube channel, highlighting the many apps and games that are available on the device through the dedicated tvOS App Store. Entitled "The Future of TV is Apps," the ad features an Apple TV set-top box that morphs to match the theme of each app that's shown off in the spot.
Netflix, Apple Music, WatchESPN, Asphalt 8: Airborne, Disney Infinity, Gilt, GrubHub, Showtime, Crossy Road, HBO Now, and Fox Now, are among the apps that are featured. The ad ends with the brightly colored television test bars that have been used in all fourth-generation Apple TV advertisements.
Since the Apple TV 4 launched in October, Apple has been promoting it through a
series of television ads,
colorful billboards displayed across a number of cities, web ads, and
social media campaigns. Today's ad is
the second in the company's app-focused series.
Popular Stories
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
The next iPad mini, HomePod mini, and Apple TV 4K models have all leaked, just a few weeks before the devices are expected to be announced. Specifically, MacRumors contributor Aaron Perris discovered a few of Apple's official images of the devices, confirming their existence and some new features that are planned.
The most notable iPad mini details revealed in today's leak include an A20 Pro ...
