Apple Begins Accepting Online Orders for New Apple TV
In line with the target date announced by Tim Cook last week, Apple is now allowing customers to place online orders for the new Apple TV set-top box. The new Apple TV is available with either 32 GB of storage for $149 or 64 GB for $199, and orders will begin shipping to customers later this week, with the earliest deliveries being set for October 30 for those who opt for one-day shipping.
Alongside the box itself, Apple is also selling extra Siri Remotes for $79 and Remote Loop wrist straps for $12.99. Two-year AppleCare coverage is also available for $29.
Outside of the United States, the new Apple TV is available in a number of countries, with pricing for select locations as follows:
- Canada: $199/$269
- UK: £129/£169
- Euro countries: €179/€229
- Australia: A$269/A$349
- Japan: ￥18,400/￥24,800
The new Apple TV brings a number of improvements in both hardware and the user experience, led by a full App Store with support for third-party apps and a new touch-based remote that supports Siri-based controls in select countries. Universal search allows users to find available content across different services, and Apple intends to open this feature up to developers to allow their content to be included.
On the hardware side, the new Apple TV includes an A8 chip with 2 GB of RAM, supporting up to 1080p video at 60 frames per second. The new remote for the Apple TV includes a glass touchpad as well as an accelerometer and a gyroscope that allow it to serve a game controller. Third-party Bluetooth controllers are also supported.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
