Skip to Content

Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Video Shared With Apple Employees Shows 'Softer Side' of Steve Jobs

Tuesday October 6, 2015 6:55 AM PDT by Mitchel Broussard

A video obtained exclusively by ABC News today aims to showcase the "softer side" of Steve Jobs, with the former Apple CEO addressing an assembly of Apple employees the day before the release of the original iPhone in 2007.

During the brief clips shared by ABC News, Jobs urges the company's employees to go in to an Apple Store and "just give one of the Apple retail store employees a hug," discusses his theory of corporate management, and debunks the history to his famous ripped jeans.

The footage was shared with Apple's employees yesterday to mark the fourth anniversary of Jobs' death on October 5, 2011. A handful of well-known Apple executives put together some personal essays in memory of the Apple co-founder, including current Apple CEO Tim Cook, calling him "brilliant" and with "a great sense of humor."

Watch on YouTube

A lot of Jobs' past has been resurfacing recently alongside the release of a handful of films chronicling his life, including Steve Jobs: The Man in the Machine and the upcoming Aaron Sorkin-penned Steve Jobs movie. A few of Jobs' supporters aren't backing many of these interpretations of him, including his widow Laurene Powell Jobs, who tried to cease production on the Sorkin script multiple times.

Tag: Steve Jobs

Top Rated Comments

145 months ago

I miss him :(

Score: 15 Votes (Like | Disagree)

145 months ago

Be nice if they just showed the video instead of talking over it, doing constant cuts, wipes, etc.

Score: 10 Votes (Like | Disagree)

145 months ago

The first person to post a non-Flash international link to the video gets a cookie.

Doing this for the cookie :)
https://www.dropbox.com/s/kco2rog7v6tvdl4/Newly%20Released%20Tapes%20Reveal%20Visionary%20Genius%20of%20Apple%27s%20Stev.mp4?dl=0

Score: 6 Votes (Like | Disagree)

145 months ago

It's strange as I was thinking about this the other day.

I was watching that 'internal' video on YouTube where Steve introduced the Think different campaign to employees, and I was wondering, I bet there's tons of footage filmed from internal meetings that very few people have ever seen before.

I think, over time, as it becomes more acceptable (from a secrecy standpoint), they should release more of these videos.

There is no way, if he really was such a big butthead, that he was able to achieve so much.

People like that rarely instill much loyalty in employees...

Score: 6 Votes (Like | Disagree)

145 months ago

The first person to post a non-Flash international link to the video gets a cookie.

Score: 6 Votes (Like | Disagree)

145 months ago

This video adds nothing new. How else was he supposed to talk when rallying the troops? He was a charismatic man, we know this. We've seen videos like this many times. He was also a complicated man who could behave drastically differently in the given circumstance. He could be brilliant and inspiring, but he could also be a major, major ass. The fact that this video is news is worrying for modern journalism.

Score: 4 Votes (Like | Disagree)

Read All Comments

Popular Stories

steve jobs 2010 iphone 4

Today Marks the 15th Anniversary of Steve Jobs' Death

Monday October 5, 2026 2:12 am PDT by Tim Hardwick

15 years ago today, Steve Jobs passed away from pancreatic cancer at the age of 56. It was the day after Apple executives introduced the iPhone 4s at a media event on the company's Infinite Loop headquarters campus. Image Credit: Matt Yohe / CC BY 2.0 In the days following his passing, Apple began posting comments from fans on its "Remembering Steve" webpage. Apple continues to maintain the...

• 43 comments

apple 1 bonhams

Rare Apple-1 With Steve Jobs Letter Sells for $1.15 Million

Thursday October 15, 2026 5:01 am PDT by Hartley Charlton

The "Hatfield" Apple-1 has sold for $1,148,200 including the buyer's premium, setting a world auction record for a commercially sold Apple-1, according to Bonhams. Two bidders competed for 28 minutes before the October 14 auction closed, taking the working computer beyond its $500,000 to $800,000 estimate. The machine takes its name from original owner Fred Hatfield, who complained to...

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by Joe Rossignol

In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....

• 232 comments

Latest Stories

Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount

Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today

Here's a New Tour of Apple's HomeView Software

Apple Reveals New iPad Mini's Battery Capacity

Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates

'Pluribus' Season 2 Reportedly Starts Production Today

iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan

HomeView Software 27.2: Wallpapers, Control Center, and More

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

iOS 27.3 Will Enable These Apple Intelligence Features in China

Apple Says iOS 27.3 Beta Coming Next Week

Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'

14 New Things Your iPhone Can Do in iOS 27.2

iPhone Duo Review: One Week Later

Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign

The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More

MacBook Pro With Touch Display: 15 More Details Revealed

Russia Places Apple on State Surveillance Registry

Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders

Apple Has Released More Than 25 New Products in the Past Two Months

Local Code Launches as Free, Private AI Assistant Tool for Mac

Apple Acquires Ascend.io

HomePod Mini 2 Launches Today: All the New Features

AirTag 2 4-Pack Drops to New Low Price of $69.99

Rian Johnson's iPhone Camera App Goes Viral

Where Did All the iPhone Duos Go? Mostly to Apple's Stores

Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027

New Apple TV 4K and iPad Mini: RAM Amounts Revealed

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors