Apple Shares Drop Below $100 Amid Wider Stock Market Downturn [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares Drop Below $100 Amid Wider Stock Market Downturn [Updated]

Apple shares dipped below $100 in pre-market trading today amid a wider Dow Jones and stock market downturn, with AAPL fluctuating around the $98-$100 mark prior to the Nasdaq and New York Stock Exchange opening bell at 9:30 AM Eastern. Apple shares last dropped below $100 in October 2014, four months after opening at $92.69 following a 7-for-1 split that took effect in June 2014.

AAPL Dow Jones Downturn

AAPL dips below $100 in pre-market trading after closing at $105.76 on Friday

Apple shares closed at $105.76 on Friday and are down over $35 from a 52-week high of $134.54 set on April 28, but many analysts remain bullish about the stock and believe that the current dip presents a buying opportunity for investors. The company is expected to announce new iPhones and iPads alongside the launch of iOS 9 and OS X El Capitan through the end of October.

Last March, Apple replaced AT&T on the Dow Jones Industrial Average, which is currently down over 500 points. The Dow Jones provides a price-weighted average of 30 significant stocks traded on the NASDAQ and NYSE, including American Express, Boeing, Chevron, Coca-Cola, Disney, Exxon Mobil, Goldman Sachs, IBM, Intel, JPMorgan and Chase, Microsoft, Verizon and Visa.

Update 6:10 AM Pacific: Apple CEO Tim Cook remains bullish about China in an email sent to Jim Cramer:

"Jim,

As you know, we don’t give mid-quarter updates and we rarely comment on moves in Apple stock. But I know your question is on the minds of many investors.

I get updates on our performance in China every day, including this morning, and I can tell you that we have continued to experience strong growth for our business in China through July and August. Growth in iPhone activations has actually accelerated over the past few weeks, and we have had the best performance of the year for the App Store in China during the last 2 weeks.

Obviously I can’t predict the future, but our performance so far this quarter is reassuring. Additionally, I continue to believe that China represents an unprecedented opportunity over the long term as LTE penetration is very low and most importantly the growth of the middle class over the next several years will be huge.

Tim"

Apple shares opened at around the $95 mark on the Nasdaq today.

Update 8:53 AM: Apple's stock has recovered all of today's losses and is now trading above Friday's closing price, although it remains down significantly from its mid-July peak.

Popular Stories

Stocks App Icon and Apple Logo Feature

Apple Passed Nvidia to Become World's Most Valuable Company Again

Friday July 17, 2026 12:43 pm PDT by
Apple momentarily became the world's most valuable publicly traded company again today after its market valuation surpassed that of Nvidia, according to CNBC. However, the two companies have since traded places during today's session. Apple's stock has increased by around 20% since it closed at $275.15 on June 25, pushing the company's valuation to nearly $5...
Stocks App Icon and Apple Logo Feature

You Can Listen to Tim Cook's Final Earnings Call as Apple CEO Today

Thursday July 30, 2026 6:45 am PDT by
Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Cook and CFO Kevan Parekh will discuss Apple's earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...

Top Rated Comments

143 months ago
and in a few days it will shoot back up after iPhone announcement etc....
Nah man. After an announcement it always drops. Current expectations from investors include curing cancer, solving global warming, and the Apple Rocketship.
Score: 53 Votes (Like | Disagree)
143 months ago
Huge buying opportunity!! I'll take the 30% return when the market rebounds.
Score: 15 Votes (Like | Disagree)
JaySoul Avatar
143 months ago
It's a disaster, right now.

The stock market is collapsing and currency wars are only just getting started.

The next 2 years will be rough.
Score: 7 Votes (Like | Disagree)
143 months ago
Deleted.
Score: 6 Votes (Like | Disagree)
143 months ago
Agree wholeheartedly, anyone who thinks this is about an iPhone is deluded.
Much much bigger things in play and it is going to take a few weeks to play out and we will see just how far things go.

The U.S. Economy isn't ’that’ bad, but it is the knock on affect from China which is going to drag everything down into a very deep hole.

As for AAPL, I am looking to buy back in at around 30bucks, possibly lower..

Hope I am wrong, but I don't think I am.
I got out at the open last Friday at 110, and count myself lucky. Wouldn't want to be holding now..
You bought a used pink iPhone 5c last month and now you're giving investment advice?
Score: 5 Votes (Like | Disagree)
143 months ago
That highlights a troubling lack of financial education in the United States. In my high school & university, finance and economic courses were electives. We can't expect things like the stock market to function properly if most people don't understand it. At the very least, the basics of these subjects should be mandatory teaching.
If people understood the global financial system do you really think they would even let it continue to exist?
Score: 5 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors