Apple continued to be the leader in mobile ad revenue by a significant margin in 2014, based on the latest insights from Opera Mediaworks (via TechCrunch). According to the report, iOS captured 51.67% of ad revenue and 27.18% of traffic during the fourth quarter to close out the year as the leader in dollars earned. Meanwhile, Android trailed in second in revenue with a 41.20% share despite generating an all-time high in ad impressions and commanding 62.69% of traffic among mobile operating systems.
Android may have expanded and taken the lead in traffic, but iOS retained its solid lead for revenue generation and monetization. Apple’s tenacious grip on revenue generation is driven to a large extent by its favorable market position in western markets, such as the United States, Germany and the United Kingdom. In these markets, rich media and video advertising are more common and the high volume of mobile application usage (vs. mobile browsing) drives a robust user acquisition market.
The mobile advertising market, much like the overall smartphone industry, is largely a two-horse race between iOS and Android. BlackBerry, Symbian and Windows each accounted for around 1% or less in traffic and revenue during the fourth quarter, while all other smaller mobile platforms grouped together held a 5.55% share of traffic and 5.89% share of revenue. Social networking, games, and music, video and media lead the way in traffic volume and revenue generation.
Top Rated Comments
Someone didn't read the article.
Just goes to show how RIGHT this guy was: http://venturebeat.com/2011/04/07/windows-phone-beat-iphon/#. Amazing prediction. Unbelievable.
During 2014 Android grow, and iOS dropped, in terms of both impressions and revenue as a percentage.
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The US is still the number one in terms of impression, but in 2014 they dropped below 50%, the growth region is APAC (China, India etc)
We need to remember that all of these number are percentages, not absolutes. I would expect absolute impress and revenue to have increased in almost all region for all OSs.
Reading the report...
The upshot is that Android users do more social apps, whereas iOS users do more media viewing/listening.
And the media category costs more for an ad, which is what this is about.
Good for you.