Apple's Holiday Quarter iPad Sales Estimated to Hit Record 25 Million - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Holiday Quarter iPad Sales Estimated to Hit Record 25 Million

Apple will announce its next quarterly earnings on Monday, January 27, and ahead of the announcement analysts are releasing their iPhone and iPad sales estimates for this holiday quarter. As we noted earlier this week, analysts predict record quarterly sales of 55 million iPhones, a 16% increase over the same quarter last year. A follow-up report today from Philip Elmer-Dewitt of Fortune suggests sales of the iPad will grow 10% year-over-year to also set a new record for Apple.

ipad-sales-estimate-4q-2013
Elmer-Dewitt surveyed iPad sales estimates from 45 analysts, including 28 professionals and 17 amateurs. Estimates range from 21 million to 28 million units, with an average of 25 million units.

The average estimate among all the analysts is 25 million iPads, up 10% from the same quarter last year.

The indies, as usual, are a bit more bullish than the pros. As a group, they're looking for 16% growth, compared with the Street's 8%. Unless they've updated their numbers, four sell-side analysts -- Cowan's Timothy Arcuri, Credit Suisse's Kulbinder Garcha, Citi's Glen Yeung and CLSA's Avi Silver -- still expect Apple to report a drop in iPad sales.

Early metrics from the holiday season mirror these analyst expectations. By one count, the iPad lineup collectively accounted for 18% of Target's Black Friday sales, while the iPad mini was a top seller at Walmart. The App Store also experienced a spike in interest on Christmas day, with revenue increasing by 56 percent and the total number of downloads growing by 53 percent.

Apple will be reporting its quarterly earnings on January 27, 2014 after the close of trading, at approximately 4:30 PM Eastern / 1:30 PM Pacific. MacRumors will have full coverage of Apple's earnings release and the associated conference call taking place at 5:00 PM Eastern / 2:00 PM Pacific.

Related Roundups: iPad, iPad mini
Related Forum: iPad

Popular Stories

ipad mini 7 feature red and blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Tuesday July 14, 2026 5:45 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over 20 months ago. Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in...
iPhone 5c Yellow

Apple Pulls Ability to Restore iPhone 5c, iPad Mini, and More [Updated]

Thursday July 9, 2026 5:31 am PDT by
Apple has stopped signing several older versions of iOS for a group of legacy iPhone and iPad models, cutting off the paths to reinstall or downgrade the affected software. Apple will no longer validate over-the-air (OTA) or direct IPSW installs of the builds in question. Once a version is unsigned, there is no longer a way to restore or install it through Finder or iTunes. The change is...
OLED iPad Mini Feature 2

Upcoming OLED iPad Mini Allegedly Uses 60Hz 8.4-Inch Display Panel

Tuesday July 14, 2026 5:36 am PDT by
Apple is allegedly using a 60Hz 8.4-inch display panel in the upcoming OLED iPad mini, which is expected to be released later this year. The information comes courtesy of a hit-and-miss tipster running the account "yeux1122" on the Korean Naver blog. The leaker claims to have been told by a source in Apple's supply chain that the unreleased iPad mini is equipped with a low-temperature...

Top Rated Comments

Renzatic Avatar
163 months ago
I have a friend who has never owned an iOS device and he is supposedly Apple fan. I seriously wonder about him...

Maybe he likes Macs, but not iDevices.

Either way, I'd keep an eye out on him, because he might go all Samsung on you one day.
Score: 5 Votes (Like | Disagree)
M-O Avatar
163 months ago
Seriously at this point who hasn't bought an iPad ?

we all know that one, lonely guy who has a microsoft surface.
Score: 5 Votes (Like | Disagree)
mdridwan47 Avatar
163 months ago
Apple is DOOMED!!
Score: 5 Votes (Like | Disagree)
512ke Avatar
163 months ago
Seriously at this point who hasn't bought an iPad ?

Who is buying their second or third iPad?

Lots of people.
Score: 4 Votes (Like | Disagree)
iapplelove Avatar
163 months ago
Seriously at this point who hasn't bought an iPad ?
Score: 4 Votes (Like | Disagree)
szw-mapple fan Avatar
163 months ago
Investors are so wrong about Apple, Google and Yahoo in my arrogant opinion.

Apple. On fire. Coming up.

Google. Dangerously dependent on selling ads as it's sole source if big revenue.

Yahoo. Way overvalued on the promise of making money while they don't care if each kindle loses money.

Google glass. Amazon drone delivery. Loud. Non money making. Publicity stunts.

Apple. Secret. Focused. Buy only companies you need.


Kindles does lose money, but I don't recall Yahoo making them.:D
Score: 3 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors