Square Pushes Further Into the Cash Register Business With the Square Stand

Credit card processing company Square has added another product to its growing repertoire of small business solutions, today announcing the Square Stand -- a $299 iPad stand with a built-in credit card swiper and USB ports to add peripherals like a cash drawer, receipt printer and barcode scanner.

The stand is meant to pair with the Register checkout app that the company unveiled last year to give retail stores a cheaper option than pricey full-featured point-of-sale systems. Square updated its Register app with barcode scanning last month.

Though existing Square customers can purchase other stands, or simply use a free-floating iPad with Square's card swiper, AllThingsD spoke to Square CEO Jack Dorsey about the unserved market that he believes the Square Stand serves:

But that, Dorsey said, is where the point of the product comes in. There’s basically two areas being served by POS systems right now — the very small merchants, who use the company’s existing card reader software out there (or ones from competitors like PayPal or Intuit), and the big, cumbersome (and rather ugly) POS systems used by restaurants and others that cost somewhere in the area of ten grand or more. For Square’s setup, you could slap a $500 iPad on a $300 stand and, perhaps buy one or two of the ticket-printing peripherals to go with it, and be set up for under a grand.

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