Tim Cook's Approval Rating Slips, Loses Top Spot in CEO Rankings - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Tim Cook's Approval Rating Slips, Loses Top Spot in CEO Rankings

by

Career site Glassdoor today released the results of its annual CEO approval rating survey, showing a four percentage-point drop for Apple CEO Tim Cook that resulted in a decline from the top spot in last year's survey to 18th in this year's version. Glassdoor's results are based on over 500,000 company surveys submitted by employees over the past year that ask whether they approve of how their CEO is running the company. Based on an average of ratings over the past year, Cook dropped from a 97% approval rating in the 2012 survey to a 93% rating this year.

glassdoor_ceo_approval_2013
Facebook's Mark Zuckerberg surged to the top of this year's list, seeing a 14-point rise in his approval rating to 99%.

While Apple has continued to perform well financially since Cook's ascension to the CEO position in August 2011, the company's growth has been slowing in recent quarters and its stock price has declined by roughly 40% from its highs amid concerns over increasing competition and how well Apple will be able to tap new products and markets to drive future growth.

Top Rated Comments

M-O Avatar
177 months ago
this ranking lost all credibility by putting zuckerberg on top...
Score: 18 Votes (Like | Disagree)
Porco Avatar
177 months ago
It looks like Mark Zuckerberg has a lot of friends who like him a lot since they joined him on … whatever his company is called … ;)
Score: 14 Votes (Like | Disagree)
Rogifan Avatar
177 months ago
Oh no Cook's rating slipped to 93%. Guess that's why the stock is up $7 so far today.
Score: 10 Votes (Like | Disagree)
ThunderSkunk Avatar
177 months ago
Well, a popularity contest of the worlds richest and most conniving, awful people you'd never want to spend time with. Handy.

Perhaps they could make one for elected officials as well.
Score: 8 Votes (Like | Disagree)
spyguy10709 Avatar
177 months ago
From an investor's standpoint - he's a terrible CEO.
He's not unlocking shareholder value - which was excused under Steve Jobs because -
He's not a visionary like Steve was.
He's not a product guy.

He's a business man - and he's not a good one at that. His job is to pay back shareholders in value - either in stock price or a good dividend. Some people here hate shareholders because Steve did - and that's fine - but you have to remember that shareholders own about 60% of Apple, and they're pissed that he isn't doing anything to cause the stock to reflect Apple's real value (either by buying companies, giving money back to the shareholders, or buying shares back)
Score: 7 Votes (Like | Disagree)
jonnysods Avatar
177 months ago
This is meaningless. Just stick to making good stuff apple. Don't go backwards in arrogance.
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone 4 on Black Feature

Full iPhone 4 'Antennagate' Q&A Video Surfaces After 16 Years

Thursday September 24, 2026 5:39 am PDT by
A 47-minute video of the Q&A session from Apple's 2010 iPhone 4 "antennagate" press conference has surfaced on YouTube, showing Steve Jobs, Tim Cook, and Bob Mansfield answering reporters' questions. The recording was highlighted by Daring Fireball's John Gruber, who attended the event. Apple called the July 16, 2010 press conference amid complaints that holding the iPhone 4 in a particular...
iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
Tim Cook Apple Logo

Tim Cook Won't Appear in Apple's September 9 Event Video

Monday September 7, 2026 2:27 am PDT by
Tim Cook will attend the screening for Apple's "Surprise and Shine" event this Wednesday, but he will not feature in the event video itself, according to sources cited by Bloomberg's Mark Gurman. Cook stepped down as Apple CEO on September 1 to become executive chairman of the company, paving the way for John Ternus to take over the top job. In his latest Power On newsletter, Gurman said that...
Latest Stories
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
2 hours ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
3 hours ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
7 hours ago
Apple Event on October 13?
Apple Event on October 13?
8 hours ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
10 hours ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
10 hours ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
12 hours ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
12 hours ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
13 hours ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
14 hours ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
14 hours ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
15 hours ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
1 day ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
1 day ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
1 day ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
1 day ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
1 day ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
1 day ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
1 day ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
1 day ago
Apple Creator Studio and Final Cut Camera Get New Features
Apple Creator Studio and Final Cut Camera Get New Features
1 day ago
Apple Explains Why It Removed ICE Tracking Apps Last Year
Apple Explains Why It Removed ICE Tracking Apps Last Year
1 day ago
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
1 day ago
Switch Siri AI for ChatGPT on Your Mac
Switch Siri AI for ChatGPT on Your Mac
1 day ago
Apple Says Emergency SOS via Satellite Now Available in Norway
Apple Says Emergency SOS via Satellite Now Available in Norway
1 day ago
AppleCare Guide: Is it Worth Paying For?
AppleCare Guide: Is it Worth Paying For?
1 day ago
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
1 day ago
Apple Planning to Launch Products Faster and More Often
Apple Planning to Launch Products Faster and More Often
1 day ago
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
1 day ago
New Apple TV 4K Hinted at in Support Document
New Apple TV 4K Hinted at in Support Document
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors