Thunderbolt Adoption Reportedly Slowed by Intel's Licensing and Certification, But Improvements Coming - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Thunderbolt Adoption Reportedly Slowed by Intel's Licensing and Certification, But Improvements Coming

thunderboltLast July, Ars Technica took a look at the state of the Thunderbolt standard developed by Apple and Intel, noting that adoption remained slow amid high pricing some eighteen months after the standard's introduction. The report did, however, suggest that pricing could begin to improve in 2013 as the next generation of Thunderbolt chips hit the market.

Ars Technica has now published a follow-up report looking at how things have changed over the past six months, pointing to a number of improvements such as slightly lower pricing on Thunderbolt cables from Apple, the introduction of the first wave of optical cables supporting the standard, and the launch of new docking stations and other peripherals taking advantage of Thunderbolt.

The report indicates that the biggest holdup to wider adoption of Thunderbolt appears to be Intel's licensing and certification process, with the company dedicating only limited resources to helping third-party vendors bring their Thunderbolt products to market.

Several vendors we have spoke to over the past year have claimed that Intel was holding up the process, cherry picking which vendors it worked with.

Though Intel had effectively denied this characterization in the past, the company explained the situation a bit differently when we spoke at CES last week. Jason Ziller, Director of Thunderbolt Marketing & Planning at Intel, told Ars that Intel has "worked closely" with vendors it felt could "offer the best products" and could meet its stringent "certification requirements." The subtext seemed to be that Intel had limited resources to support and certify new products, and so it gave priority to devices that were perhaps more novel than those proposed by other makers.

Ziller indicated that Intel would be broadening its efforts this year, suggesting that more Thunderbolt products may be able to make their way into consumers' hands. Combining those efforts with continued cost drops and the first moves into Windows machines, Apple and Intel are undoubtedly hoping that 2013 will finally see Thunderbolt turn the corner.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...

Top Rated Comments

179 months ago
Thunderbolt has been an abject failure to this point. Bytes from this article indicate that it will continue to be available exclusively at the professional price point for the foreseeable future.
Score: 25 Votes (Like | Disagree)
roadbloc Avatar
179 months ago
Meh. Its probably too late for Thunderbolt to be adopted at a large scale. USB 3, despite not being as good, is backward compatible to the many many many USB 2 + 1 devices out there.

I'm not buying new peripherals, I'll stick to USB.
Score: 22 Votes (Like | Disagree)
179 months ago
Firewire was not a flop and if Thunderbold does as well as Firewire is then I'll be a very happy Mac user for the forseeable future. Thanks to Firewire, Macs have been able to do things PC users could only dream of.
Thanks to FW the original iPod loaded music at least 10 times as fast as USB1, and was able to charge the battery in no-time.
Thanks to FW external harddrives have been constantly at least twice as fast as their contemporary USB counterparts, until the adoptation of extrnal SSDs attached to USB3.
Thanks to FW there's been bus powered external harddrives, many many years before USB could handle that.
Thanks to FW we could hook up digital videocameras years before those with USB.
Thanks to low latency FW with priority traffic FW enabled audio and video hardware that could never be attached to anything USB.
Thanks to FW we could daisy chain external units like harddrives, CD/DVD-burners, videocameras and a whole world of audio and video gear that USB users to this day can only dream of.
Thanks to FW we can target boot our Macs. That's something that USB will never be able to do.
Thanks to FW we could have our peripherals in another room, supporting cable lenghts of 100s of feet far beyond the range of USB.

Most of these features are replicated with Thunderbolt but not challenged by USB3 like much longer cable length, much higher bandwidth, lower latency, daisy chaining and target mode, and more electrical power. And Thunderbolt adds a lot of features to FireWire that's not supported by USB3, like monitor support, external PCIe expansion and protocol agnosticity.

Stuff we'll never see on USB are 4K (aka Retina) displays, 10 Gb Ethernet-ports (or multiple Gbit Eth) and bidirectional 10 Gb links is just the _first_ implementation of Thunderbolt. This technology is actually designed for 100 Gbps so it has room to grow.

So, no, it's just not designed to support the stuff like external harddrives so if that's your narrow scope of problems, USB is the solution.
Score: 12 Votes (Like | Disagree)
179 months ago
Hurry up! I want reasonably priced hard-drives, docks and adapters!
Score: 11 Votes (Like | Disagree)
OddyOh Avatar
179 months ago
What a joke. This should be their top priority. Nah, just let it die on the vine.
Score: 9 Votes (Like | Disagree)
AustinIllini Avatar
179 months ago
As most have already point out, PRICE is the reason its not being adopted - not Intel's licensing or certification.

Intel licensing and certification increases the price?
Score: 8 Votes (Like | Disagree)
Latest Stories
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
12 minutes ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
1 hour ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
2 hours ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
2 hours ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
3 hours ago
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
4 hours ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
14 hours ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
15 hours ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
19 hours ago
Apple Event on October 13?
Apple Event on October 13?
20 hours ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
22 hours ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
22 hours ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
1 day ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
1 day ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
1 day ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
1 day ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
1 day ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
1 day ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
2 days ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
2 days ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
2 days ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
2 days ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
2 days ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
2 days ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
2 days ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
2 days ago
Apple Creator Studio and Final Cut Camera Get New Features
Apple Creator Studio and Final Cut Camera Get New Features
2 days ago
Apple Explains Why It Removed ICE Tracking Apps Last Year
Apple Explains Why It Removed ICE Tracking Apps Last Year
2 days ago
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
2 days ago
Switch Siri AI for ChatGPT on Your Mac
Switch Siri AI for ChatGPT on Your Mac
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors