AT&T Reportedly Planning for iPhone Launch in Late September - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

AT&T Reportedly Planning for iPhone Launch in Late September

BGR reports that AT&T is apparently targeting an iPhone launch in the third or fourth week of September, shifting to an "all-hands-on-deck policy" through mid-October to help handle the surge of customers that inevitably accompanies new iPhone launches.

According to a trusted AT&T (T) source, the carrier is currently planning to launch Apple’s (AAPL) next-generation iPhone during the third or fourth week of September, with an all-hands-on-deck policy in place for employees that will extend through to the middle of October.

AT&T has reportedly even gone as far as to reschedule a training event originally planned for the first week of October so that it's employees can remain available to help with the iPhone launch.

attlogo375wide
Numerous sources have all but confirmed that Apple will be introducing the next-generation iPhone on Wednesday, September 12, with iMore adding that the first round of launches will take place on Friday, September 21.

BGR has reported on carrier vacation blackouts and staffing ramp-ups a number of times in the past, but has a mixed track record with such reports. Back in late July 2011, the site reported that AT&T was planning for an early-to-mid September iPhone launch. As that timeframe passed with no announcement from Apple, the site reported that AT&T was setting vacation blackouts for the first two weeks of October. The iPhone 4S debuted on AT&T on October 14, at the end of that window.

Tag: BGR
Related Forum: iPhone

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

Technarchy Avatar
182 months ago
Lets just get it over with so all those people screaming about jumping ship can just go already.
Score: 9 Votes (Like | Disagree)
jasonxneo Avatar
182 months ago
Can't wait for this new iPhone! :D
Score: 5 Votes (Like | Disagree)
Sora Avatar
182 months ago
I'll be getting the "no commitment" version from Apple. Hate dealing with AT&T. I avoid them like the plague.
Score: 4 Votes (Like | Disagree)
Derekuda Avatar
182 months ago
Why would ANYONE buy their iPhone from ATT when you can go to an Apple store with NO pushy sales people trying to upsale you with $40 accessories made from 10 cents worth of plastic.
Score: 4 Votes (Like | Disagree)
chrmjenkins Avatar
182 months ago
Yay! hopefully it will be made available directly after the keynote.
They've never done that. They'll announce it at the keynote, pre-orders at midnight in two days (Friday night) and sale in 9 days.
Score: 4 Votes (Like | Disagree)
bigjnyc Avatar
182 months ago
Why go through all that trouble? I will ship it to you, you can just but it from me on ebay :P

No, sell it to me... It will be for my nephew who is currently studying in Nigeria, I will pay you for shipping plus another 100 bucks for your trouble via western union.:D
Score: 3 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors