Apple Expanding New York City Office Space Targeting iAd and Business Projects

A lot are, don't believe all the sensationalist news people who claim that the world is ending soon, and economies are crashing everywhere.

Keep in mind, this is in regards to an office lease....

Um....office vacancy rates are at 20 year highs........

Apple should lease space at One World Trade Center; that tower is in line with their latest store designs.

Riveting.

Well, the whole US economy is going to hell, but at least Apple continues to take over the world. :o

The future of iAd and the future of television in general.

Why would Apple open a really fancy "executive" office in NYC? To be closer to Madison Avenue and its hotbed of advertising. Obvious. iAd will become more and more important to Apple as hardware power increases and its cost decreases. Eventually cheap devices will have far more computing and graphics power than most consumers would ever need. Apple will need to move into ads and video media in addition to apps and music to make money.

Which brings me to the "additional business projects" to be developed in the new NYC offices. I'd guess that Apple is going to use the offices to pitch its redesign of TV in its own image. And when enough media execs are on board, they'll plan the next generation of TV with Apple in those new offices.

What next generation of TV? The post-network era. Sure, we already have cable / satellite / internet streaming TV. So in a sense we're already post-network. But I expect Apple to go far beyond that.

New York Yankees baseball? There's going to be an app for that. "Lost" reruns? App for that. Any TV show or movie with Megan Fox? App for that.

Apple TV is just a placeholder now. A hobby. An experiment. But it uses iOS, which is all about its apps. Think about it. When Steve Jobs said that Apple would need to "tear up" set-top boxes in order to change the TV status quo, I think he meant "make apps for everything". Way past the Netflix / Hulu / YouTube model of one app running a bunch of content.

The current Netflix model is pretty much like the web browser model. An app that you can use to search for and display data and/or media. The same old thing we've had for almost 20 years. But Apple's iOS devices are moving away from that. To apps for web sites, like the Wikipedia app. To apps for TV channels. Like the CNN app. To apps for sports. Like the MLB app. Live and pre-recorded streaming of specific genres, stars, sports, teams, whatever.

Can't all happen overnight, but all the pieces are in place. Ubiquitous high-speed internet, whether wired or wireless is one of the finishing touches. Updating standalone Apple TV or embedded Apple TV to run apps more like the way the other iOS devices do is another finishing touch. And when I say TV, I don't mean just the big living room TV. All iOS devices including the Apple TV, whether it's an add-on like Apple TV 2 or if it's the Apple TV built into your Sony 60" flat panel TV.

The next decade will see Apple make its move into 21st century TV. It's going to be very interesting.


Oh, and one more thing about iAd. I think Apple had big-screen TV in mind for iAd from day one. Isn't it obvious?

Well, the whole US economy is going to hell, but at least Apple continues to take over the world. :o

seriously, is any other company expanding like this?