New Apple iPad Ad 'We'll Always', With Nod to OS X Lion - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New Apple iPad Ad 'We'll Always', With Nod to OS X Lion

Apple released a new iPad television advertisement tonight called "We'll Always" which shows off the iPad in many different uses.

We'll never stop sharing our memories. Or getting lost in a good book. We'll always cook dinner and cheer for our favorite team. We'll still go to meetings, make home movies, and learn new things. But how we do all this will never be the same.

As with previous iPad ads, Apple is focusing on the user experience by demonstrating various iPad apps.

Apple sneaks a plug for OS X Lion in the ad as well:

ad lion

The apps shown in the ad include: Photos (built in), iBooks, The Photo Cookbook, MLB, Fuze HD, iMovie, Alphabet Fun

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...

Top Rated Comments

arn Avatar
196 months ago
I think I must be one of the few who doesn't like these commercials. The sentimentality is forced and crammed into a 30 second spot.

It's far better than "Your wife will love the dual core Tegra 2 chipset..."

//www.youtube.com/watch?feature=player_embedded&v=8fz6Z6S3Q5M

arn
Score: 47 Votes (Like | Disagree)
Jobsian Avatar
196 months ago
Nice subliminal advertising of Lion there :cool:
Score: 26 Votes (Like | Disagree)
196 months ago
I love these ads. Short, emotional and not even mentioning the product. Unlike the smug iPhone ones...
Score: 20 Votes (Like | Disagree)
NebulaClash Avatar
196 months ago
Coke gets it.

McDonalds gets it.

Apple gets it.

When you advertise, reach for the heart and the emotional center of your viewers. That's why Apple continues to make award-winning ads that reach (most of) us. And it's why competitors continue to miss the boat by pushing specs.

People want to know 'what can I do with this device?' Not what hardware does it have. Apple gets it.
Score: 19 Votes (Like | Disagree)
196 months ago
I think I must be one of the few who doesn't like these commercials. The sentimentality is forced and crammed into a 30 second spot. It seems saccharine to me to try to force all the feel-goodery of life into one commercial. I can see a commercial trying to convey one emotion at the most. Plus, the guy narrating really needs to clear his voice. He sounds like the guy who announces, "With a name like Smuckers, it has to be good."

I know I'm an odd duck for this, but I like the aggressive, driving feel of the Power Mac G4 Cube ad:

//www.youtube.com/watch?v=EuJvwvome1o

It's modern, and the guy's voice is clean. The iPad commercials give me an icky Hallmark of the week type feel. I believe in emotion; I just hate forced emotion—it makes me uncomfortable. I actually mute these iPad commercials when they come on TV, whereas I used to get really excited by Apple ads.

That's quite an emotional response over a 30 second ad....... considering how you hate "forced emotion". :D
Score: 18 Votes (Like | Disagree)
toddybody Avatar
196 months ago
You're gonna love the way your computer looks, I guarantee it.


new apple ipad ad well always image
Score: 15 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors