Microsoft Hires Linguist to Oppose Apple's 'App Store' Trademark - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Microsoft Hires Linguist to Oppose Apple's 'App Store' Trademark

135003 app store icon

CNET reports that Microsoft has filed yet another document (PDF) in its case opposing Apple's application for a trademark on the term "App Store", moving beyond its earlier effort involving complaining about Apple's font size to bring in a linguist to counter Apple's own expert in debating the genericness of the term.

Microsoft struck back in a separate declaration filed today by linguistic expert Ronald R. Butters that attempts to poke holes in [Apple's hired linguist Robert A.] Leonard's claims, saying "the compound noun 'app store' means simply 'store at which apps are offered for sale,' which is merely a definition of the thing itself--a generic characterization."

Butters also knocks Leonard's sourcing of online dictionaries that had spelled out Apple's ties to the App Store moniker. "The online 'dictionary' sources Leonard cites were not written by established lexicographers and are without scientific authority," Butters wrote. "Even so, he included an online source that does, in fact, define app store as a generic term."

The filing also points to Amazon's just-introduced Appstore for Android as yet another example of the term being generic. Apple noted in a prior filing that it had moved to protect its trademark by reaching out to companies it believed was using the "App Store" name improperly, but Microsoft argues that the simple fact that those companies were using the term in the first place indicates that the term is generic.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors