Hints of 'iTunes Live Stream' Service Found in iTunes 10.1 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Hints of 'iTunes Live Stream' Service Found in iTunes 10.1

Speculation and rumors regarding tomorrow's iTunes-related announcement are continuing to come in from all directions, and the latest bit of speculation relies on some bits of information pulled out of the iTunes 10.1 release from last Friday to suggest that Apple might be looking to launch some kind of "iTunes Live Stream" service. Details on what exactly the service might be, however, remain sketchy.

141518 itunes live stream plist

The Apple Lounge reports [Google translation] that translation entries in a property list file included with iTunes 10.1 contain references to an "iTunes Live Stream URL" that appears to be a type of file or service that could be handled by iTunes. This reference is new in iTunes 10.1.

141518 itls uri scheme

Meanwhile, as noted in a series of Tweets from @dustinrue, other references to "iTunes Live Stream URL" in iTunes 10.1 files suggest the ability to handle "itls" as a URI scheme in much the same way that iTunes uses "itms" to handle requests to connect to the iTunes Store.

As noted, however, it is unclear what iTunes Live Stream actually is, with speculation ranging from live streaming of existing television content to something more along the lines of user-generated streams of live video or audio content.

Apple has been testing some aspects of live video streaming in recent months, rolling out its own HTTP Live Streaming technology based on open standards to deliver live video of its September and October media events. And with the company's new data center in North Carolina set to open by the end of the year, the company would seem to have ample backend capacity for such technology to be deployed on a broader scale.

The speculation remains, however, merely guesses about whether the new hints included in iTunes 10.1 are related to Apple's announcement tomorrow and what exactly those hints might mean.

Update: It appears that the localization translation evidence may have been first published by Consomac.

Related Forum: Mac Apps

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors