While many readers await definitive news of a MacBook update, the void of legitimate rumors have triggered ongoing speculation about the anticipated release.
For lack of any new details, a lot of speculation has focused on the "Brick" codename that was first revealed by 9to5Mac. It seems any story about a possible Apple product tries to tie it to the mysterious codename. The problem with most of these predictions is that they ignore that the origin of the name relates exclusively to the new MacBook. There seems little chance that "brick" represents a new class of product.
The July rumor that Apple may adopt alternative chipsets has recently gotten a bit of traction with speculation that Apple could adopt the NVidia chipset which is scheduled for release on October 15th.
Readers may recall that October 14th is the rumored date of the Apple notebook refresh. There have been some incorrect reports that Apple had planned some sort of announcement on September 30th, but that simply turned out to be a routine conference call with their resellers.
And no lead up to a release would be complete without likely fake spy shots which claim to depict the new MacBook Pro.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
