While we typically don't follow the ebb and flow of Apple's stock (AAPL) price on MacRumors, today the value of the company dove over 15% when two analysts cut their ratings on Apple.
As reported by The Wall Street Journal, RBC Capital Market and Morgan Stanley both downgraded Apple's value from bullish "outperform" or "overweight" to more neutral "sector perform" or "equal weight". Both cited concerns that Apple may not be able to maintain its traditionally high margins in the face of decreased consumer electronics spending and heightened competition.
Indeed, Apple had hinted at possible margin erosion in their last quarterly conference call. Tomorrow is the last day of the fourth fiscal quarter of 2008.
Update: AAPL closed today at $105.55 per share, down 17.69%.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
