Joe Wilcox of Microsoft-Watch analyzes the latest notebook marketshare data from the NPD Group. He specifically looks at the revenue breakdown and Apple's long term decision to compete at the high-end market for notebooks.
Despite Apple's relatively modest marketshare (~10%), they capture 30% of the revenue amongst notebook manufacturers. As Wilcox puts it, "for every three dollars spent on notebooks at U.S. retail, one went to a Mac." This reflects the higher sales cost of Apple's notebooks which have an average sales price of $1471 as compared to Windows laptop average sales price of $694. Wilcox questions if the growth of low-cost netbooks will change Apple's strategy but acknowledges Apple's success with this high-margin plan.
Apple's notebook marketshare may be even more impressive in select markets. MacUser reports that Amherst College has seen a shift in computer ownership of their incoming freshman. Students in last year's and this year's incoming class are now more likely to own a Mac than a PC.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and changes coming with iOS...
Saturday September 12, 2026 3:27 pm PDT by Joe Rossignol
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where.
Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S.
According...
