Phase II of Microsoft's $300 million rebranding ad campaign started airing tonight during prime time. The ad showed a series of individuals saying "I'm a PC" in various settings.
The ad is a direct response to Apple's "Get a Mac" ads where Justin Long and John Hodgman play the Mac and PC characters, respectively. Microsoft is embracing the "I'm a PC" line in their new ad campaign. The ad is also being hosted at Gizmodo.
CNet has some more information about the accompanying print ad which carries a theme of "Life without Walls".
Brooks said to expect the "I'm a PC" notion to run for some time, being joined by a Web push that will go live at Windows.com tonight and invite users to tell their own "I'm a PC" story, some of which will be made into online advertisement.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
