Apple's 'Mum is no longer the word' media event kicks off at 10am London time September 18th. Forum user netdog has posted some photos of the Regent Street store from yesterday which show everything shrouded in large black curtains with a sign that reads:
Due to a private event the store will be closed on Tuesday, 18th September until 4:00pm.
The event kicks off at 10AM London time (5am Eastern/2am Pacific). Due to the early hour, MacRumors will not be providing SMS coverage. Links to live coverage will be posted closer to the event time.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
