Apple has begun airing a new ad for its newly released Apple TV. The ad has not yet been posted to Apple's website, but forum member Rocketman was able to capture the ad using his Sony DSC-P10 camcorder and post it to Google Video (update: Improved video capture posted via YouTube):
Additional reader reports indicate that the ad is airing on multiple networks, including CNBC, ESPN, and MTV.
Update: Video updated to direct capture. Thanks to sminmin86.
Friday September 25, 2026 8:16 am PDT by Joe Rossignol
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Friday September 25, 2026 8:18 am PDT by Joe Rossignol
The next iPad mini, HomePod mini, and Apple TV 4K models have all leaked, just a few weeks before the devices are expected to be announced. Specifically, MacRumors contributor Aaron Perris discovered a few of Apple's official images of the devices, confirming their existence and some new features that are planned.
The most notable iPad mini details revealed in today's leak include an A20 Pro ...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
