Multiple readers report seeing a new holiday-themed "Get A Mac" ad on U.S. network television. While reader reports vary slightly on the exact details of the ad, in general the Mac (still played by Justin Long) performs a gift swap with PC with the Mac giving PC a photo book made from iPhoto, whereas PC gives a C++ GUI programming handbook and remarking "i've been eyeing that myself."
As of this posting, the ad has not been published to Apple's website. Justin Long's continued involvement in Apple's ad campaign and holiday-themed ads was previously rumored here. Update: Three new Mac ads have been posted on Apple's site.
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman.
Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
Friday September 25, 2026 8:16 am PDT by Joe Rossignol
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
