iTMS To Add Subscription Service? - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

iTMS To Add Subscription Service?

According to MacWorld UK, the launch of digital-music subscription service VirginDigital in the US has sparked a debate about the future of the subscription model for music distribution, with Apple admitting it may consider a subscription service in the future. Speaking to the International Herald Tribune Apple's Eddy Cue explained his conviction that there will always be a preference for the a la carte model, saying: "Consumers have been buying music for 50 years and want to replicate that experience online." Cue then added: "Apple might consider a subscription service in the future but it had no plans to do so now."

The subscription model is less expensive for the online stores to put in place, costing them only 50% of the revenue off each track sale, instead of the 65 - 70% of the sale for a la carte downloads. According to Zack Zalon, President of Virgin Digital: "Two or three years out, subscriptions will overtake la carte because it is a much more interesting proposition. It has just been difficult to articulate to consumers what it is."

Related Forum: Mac Apps

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors