Damon Wright's weblog gives us some information about his involvement in "Real People" Apple Ads in which he is featured. Of interest, he notes a second part of the campaign which will involve celebrities:
On a day's notice, they shipped me to Boston to hang out with what turned out to be the second to the last round of 25 of us "Joe Regulars" who were to be shot on film by Mr. Morris himself. Apparently, the next round would be celebrities. We hung out with one, but I still can't say who. I have a picture of myself with him. His arm's around me. What a coup.
Morris filmed each of us for somewhere between 45 minutes and an hour and a half. In between film role change, they took about a hundred stills of us. Keep in mind, as this is happening, and the hot lights are beating down on us, we have no idea what this is for.
This reflects and confirms GNYC's report about this ad campaign back in May. Per that report, future spots may include Lou Reed, Spike Lee, Bela Fleck as well as other Grammy artists.
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman.
Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
Friday September 25, 2026 8:16 am PDT by Joe Rossignol
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model.
Apple TV 4K (4th generation) image (on a gradient)
The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
