Reviews are now out for the iPhone 12 Pro Max, providing us with a closer look at the super-sized device before it begins arriving to customers on Friday. We've rounded up a handful of reviews from media outlets below. For video reviews, see here.

iphone 12 pro max verge

Image: The Verge

With a 6.7-inch display, the iPhone 12 Pro Max is the largest iPhone ever, eclipsing the 6.5-inch iPhone 11 Pro Max. Given that the iPhone 12 Pro has already launched, this review roundup focuses on what sets the iPhone 12 Pro Max apart from its smaller sibling, including its larger display, more advanced camera improvements, and longer battery life.

Large Display

With its super-sized 6.7-inch display, the iPhone 12 Pro Max won't be for everyone, as The Verge's Nilay Patel explains:

The combination of the size and flat sides basically demands a case to make it easier to hold, which makes the whole thing even bigger. It's still workable, but it is right on the edge of being too big. I think the size is a reflection of increased choice: this year Apple has more phone sizes available than ever before, including the diminutive iPhone 12 mini, so it had the ability to push the Max even farther.

But: it's still big. I strongly recommend finding a way to safely see the 12 Pro Max's size in person before making a call on ordering one.

The Wall Street Journal's Joanna Stern wished that Apple would take more advantage of the device's large display:

It is crazy to me, however, that Apple hasn't enabled us to do more on a phone that is practically iPad-size. Why can't I view my inbox on the top half of the screen and my calendar on the bottom, like Samsung allows with its Multi-Window mode? Why does the tiny iPhone Mini allow the same number of rows of home-page app icons and widgets as the iPhone Giant? Why can't I use an Apple Pencil to take notes on the notebook-size device? Apple declined to comment on future software updates.

Long Battery Life

The Wall Street Journal's Joanna Stern found the iPhone 12 Pro Max to have impressive all-day battery life. In a YouTube video streaming test, she found the device lasted 17.5 hours, compared to 14.5 hours for the iPhone 12 Pro and iPhone 12, and 10.5 hours for the iPhone 12 mini. Of course, heavy 5G usage will result in lower battery life than this.

I tried—really tried—to get the Pro Max's battery to die by bedtime. I've been unsuccessful. It’s simple: Bigger phone = bigger battery = longer battery life. See the iPhone Mini review for the inverse proof.

While the iPhone 12 and iPhone 12 Pro also last until bedtime, the Pro Max wasn’t even down to 15% territory by 11:30 p.m. most days. My video-streaming YouTube test showed the same: The Pro Max lasted a crazy 17½ hours; the iPhone 12 and 12 Pro went 14½ hours, and the poor little Mini lasted 10½. Expect shorter times if you're tapping the 5G network a lot.

Engadget's Chris Velazco also achieved more than one day of battery life:

Overall, I've been able to use the Pro Max for full workdays and still have quite a bit left in the tank the following morning. Full disclosure: Rather than setting this phone up as new, I restored it from a backup the way many iPhone users do. Apple has said previously that background processes related to device restoration can continue for up to a few days after the fact, so it's possible that battery life could improve a bit in time. Anyway, I wouldn't sweat it: Even with a restore, the Pro Max will still get you through a long day with a little extra left over for the next one.

Camera Upgrades

Apple's camera improvements this year go a few steps further on the iPhone 12 Pro Max compared to the iPhone 12 Pro. Unique to the iPhone 12 Pro Max is a larger ƒ/2.2 aperture for the telephoto lens, a 47 percent larger sensor for the wide-angle lens, and what Apple refers to as sensor-shift optical image stabilization.

The Verge's Nilay Patel believes the iPhone 12 Pro Max has "the best smartphone camera you can get," noting that photos shot on the device "are generally less noisy" than those shot on the iPhone 12 Pro. However, Patel said that these improvements are mostly only noticeable in lower-light environments, as he found both devices produce virtually indistinguishable photos in brighter, sunlit conditions.

Under slightly darker conditions, most of the phones automatically shifted to their respective night modes, where they take multiple long exposures and merge them together. But the iPhone 12 Pro Max's bigger sensor, with its higher maximum ISO, means it doesn't automatically go into Night mode as often. And when the iPhone 12 Pro Max does go into Night mode, it does so with shorter exposures than the 12 Pro — in situations where the 12 Pro would take a three-second exposure, the 12 Pro Max only needed a one-second shot, resulting in a sharper photo.

Patel shared a side-by-side comparison of a photo shot on the iPhone 12 Pro Max (left) and iPhone 12 Pro (right) in lower-light environment, noting that the 12 Pro took a three-second Night mode shot, while the Pro Max only needed a one-second exposure:

verge iphone 12 pro max vs 12 pro
TechCrunch's Matthew Panzarino had a similar assessment, finding the iPhone 12 Pro Max to outperform the iPhone 12 Pro in lower-light conditions:

Wide angle shots from the iPhone 12 Pro Max display slightly better sharpness, lower noise and better color rendition than the iPhone 12 Pro and much more improvement from the iPhone 11 Pro. In bright conditions you will be hard pressed to tell the difference between the two iPhone 12 models but if you're on the lookout the signs are there. Better stabilization when handheld in open shade, better noise levels in dimmer areas and slightly improved detail sharpness.

More Reviews

We've also rounded up unboxing videos for the iPhone 12 Pro Max, iPhone 12 mini, MagSafe Duo Charger, and Leather Sleeve.

Related Forum: iPhone

Top Rated Comments

jcshas Avatar
65 months ago
There’s more controversy in this years iPhone lineup than there is in last weeks election results. :)
Score: 23 Votes (Like | Disagree)
DarkCole Avatar
65 months ago
These reviews have only made me more excited for my Pro Max delivery on Friday.
Score: 22 Votes (Like | Disagree)
Zwhaler Avatar
65 months ago
Meanwhile MKBHD: 'You can't tell the difference'
Score: 21 Votes (Like | Disagree)
Lord Hamsa Avatar
65 months ago
I'm 50 years old with deteriorating near vision and I have pretty large hands being 6' 2" tall. I'll take the Pro Max's size in a heartbeat.
Score: 20 Votes (Like | Disagree)
oneteam Avatar
65 months ago
I cannot wait to have my Pro Max this Friday...Very excited!!!
Score: 17 Votes (Like | Disagree)
Kylo83 Avatar
65 months ago
the max needs split screen like iPads now
Score: 15 Votes (Like | Disagree)

Popular Stories

iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
14 inch MacBook Pro Keyboard

M5 Chip Achieves Impressive Feat in 14-Inch MacBook Pro Speed Test

Friday October 17, 2025 7:10 am PDT by
The first alleged benchmark result for the M5 chip in the new 14-inch MacBook Pro has surfaced, allowing for some performance comparisons. Based on a single unconfirmed result uploaded to the Geekbench 6 database today, the M5 chip has pulled off an impressive feat. Specifically, the chip achieved a score of 4,263 for single-core CPU performance, which is the highest single-core score that...