Watch: AirTag Unboxing Videos and First Impressions - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Watch: AirTag Unboxing Videos and First Impressions

Apple's new AirTag item tracker will be available to order starting this Friday, April 23 at 5 a.m. Pacific Time, and it will begin arriving to customers on Friday, April 30. Priced at $29 each or $99 for a four pack, users can attach AirTags to personal belongings like a wallet, keys, purse, or backpack and then keep track of the location of those items in Apple's built-in Find My app on iPhone, iPad, and Mac.

f1618938547
Ahead of AirTag orders beginning tomorrow, Apple has provided some YouTube channels and media outlets with an early look at the item tracker. We've rounded up some unboxing videos and first impressions below.

Videos










For more in-depth impressions, read our AirTag review roundup.

Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

69 months ago
Of course, all of the usual shills get their hands on some first. So cringeworthy.
Score: 26 Votes (Like | Disagree)
69 months ago
I was hoping there would be an AR overlay through the rear camera; the directional component is nice, but I think there is a missed opportunity here with using AR.
Score: 10 Votes (Like | Disagree)
Vol Braakzakje Avatar
69 months ago
I really wanted to have AirTags, but now I can finally buy them I feel like I have nothing to lose as I never get out of the house..
Score: 8 Votes (Like | Disagree)
bingeciren Avatar
69 months ago

Is it easy for a thief to find your bag with airtag and reset it for his/her personal use? So you loose both bag and airTag...oops
No, it is tied to original owner's AppleID, like an IOS device, and cannot be reset without the AppleID password nor can it be tracked by someone else other than its owner.

However, the thief can throw away the Airtag and walk away with the stolen goods no longer being tracked.
Score: 5 Votes (Like | Disagree)
69 months ago

Do I really need an advanced piece of technology to remember where I left my backpack? Really?
No but if you travel and your airline loses your luggage, a tracker could come in handy when Delta gives you the run around.
Score: 5 Votes (Like | Disagree)
DeepIn2U Avatar
69 months ago

Of course, all of the usual shills get their hands on some first. So cringeworthy.
Riight?!

slogan: AirTags ... now it's more expensive to loose your things
Score: 5 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors