Apple Music Revenue To Grow To US $15 Billion By 2010, Microsoft/MTV Urge Beta

According to an analysis by independent research and consulting firm Generator (report summarized by Macsimum), Apple's music business could reach US $15 billion by 2010. Such an increase in revenue would represent a doubling of the size of Apple's income based only on their music revenue (iTMS/iPod).

"Most people now understand that Apple's music business is the main source of growth but what's not widely appreciated is just how big the music business could become in the future. It's a big worry for some people in the industry," says Andrew Sheehy, vice president of research at Generator.

Apple has continued to maintain its dominance in both digital music player sales and online music stores despite various competitive efforts by other industry players. Most recently, Microsoft and MTV have announced a public beta beginning this Wednesday of their co-sponsored Urge music store which will be integrated into Windows Media Player 11.