Ceramic Shield

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone 17 Pro with the screen facing down is slid back and forth across a long table. Apple says the Ceramic Shield 2 above the screen offers 3× better scratch resistance compared to the iPhone 16 ...

Apple today shared a new ad that highlights a key advantage that iPhone 16 models have over Android smartphones: the Ceramic Shield. Apple says the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max displays are all protected by the latest-generation Ceramic Shield material, which is advertised as being "2x tougher than glass on any other smartphone." In the new "Trust...

Apple today announced it is awarding its longtime iPhone, iPad, and Apple Watch glass supplier Corning an additional $45 million from its Advanced Manufacturing Fund, building on its $200 million award in 2017 and $250 million award in 2019. The combined $495 million investment will support Corning's ongoing research and development into "state-of-the-art glass processes, which led to the...