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Apple's Holiday Gift Guide Highlights iPhone Duo and More

Apple this week updated its homepage in the U.S. and other countries to start promoting holiday gift suggestions as the shopping season approaches.

hero holiday 2026 yellow feature 1
The website has colorful, festive imagery featuring Apple devices, along with suggestions on what you can buy for your loved ones and friends.

Apple's top highlighted products are its newest devices:

Apple also suggests personalized gifts that can be engraved, like the AirPods Pro 3, AirTags, and iPad. The company suggests you can pick out an Apple Watch and band to match their style, or customize a Mac by choosing the chip, memory, storage, and color.

There are new holiday accessories Apple is promoting in pink, navy, gray, purple, light blue, and yellow (though Apple calls it green). The blues, yellow, and pink match the low-cost MacBook Neo. Accessories are from frequent Apple collaborators like Tech21, Herschel, Mophie, and Belkin.

apple accessories fall 2026
If you want to gift someone an Apple device or accessory, it might be best to wait. Apple is expected to hold its annual Black Friday shopping event, and in past years, it's offered gift cards up to $250 with device purchases. Retailers are also offering discounts on Apple products, including some of the newest releases. You can see all the discounts in our Black Friday roundup, which we'll keep up to date as the big shopping event approaches.

Apple's extended return policy started last Friday, so you can buy gifts now and the recipient will still be eligible to return them in January. Most products sold in Apple Stores and the online Apple Store are eligible for the extended return period.

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