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Apple Retail Stores Preparing for New Home Product Launches

Bloomberg's Mark Gurman reports that Apple is reorganizing parts of its brick-and-mortar stores this fall to make room for new home products.

Home Hub Command Center with Dome Base Feature
Writing in his latest Power On newsletter, Gurman says the teams responsible for store layouts are preparing changes to the "Avenues," or the perimeter walls in Apple's newer stores, where accessories like HomePod, Apple TV, AirPods, and Beats are displayed alongside third-party accessories.

The work is said to involve rearranging sections of the Avenues and adding accessory bays for upcoming new devices.

Apple is already believed to have an upgraded Apple TV and a new HomePod mini coming up. Gurman said in July that both were nearly ready, with faster chips for Siri AI but no major design changes. Rumors indicate an A17 Pro chip or better in the new Apple TV, and an S9-series chip, improved sound, and a red finish for the HomePod mini, the current version of which is now over 2,000 days old.

All of that being said, Gurman says the scale of the retail changes suggests prep-work for the launch of its long-awaited home hub with a display (aka the rumored HomePod with Display or "HomePad").

Gurman reported last month that the smart home hub will arrive at some point between October and early next year. It's expected to have a 7-inch square display, and will be sold with either a tabletop base or a wall mount. There's also said to be an all-new operating system built around tvOS with Siri AI powering the device.

Code strings uncovered in macOS Tahoe 26.7 last week suggest the home screen will use a Widget Gallery similar to the iPhone's Lock Screen customization options. The code also indicates that the new device's home screen could have many of the same options for icons, widgets, and clock faces, with widgets from a linked iPhone suggested automatically.

Apple will need a dedicated space where customers can see how the hub works, what its purpose is, and how it fits into the wider home setup, Gurman reports.

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Top Rated Comments

turbineseaplane Avatar
1 week ago
They could clear up some space in the back by getting rid of the Vision Pro areas nobody is using.

It’s a great spot to stand and not be disturbed by anyone inside the store though.
Score: 19 Votes (Like | Disagree)
JungleNYC Avatar
1 week ago
Very excited about this one. Lots of potential here, and in Apple Home in general. And if they can just nail basic, dependable Siri AI integration they'll have a home run.
Score: 8 Votes (Like | Disagree)
Happy_John Avatar
1 week ago

Good idea. Unless the “hub” does something special that has not been mentioned in rumors so far, the foot traffic will end up being about the same as it is for AVP in a matter of weeks anyway.
Price will be a factor. Significantly cheaper than a base iPad? If so, it might sell.

If someone wants to get into HomeKit and wants a device to be a hub, they could get this, an AppleTV or a HomePod mini.

AppleTV is great, if you have a TV. If you don’t but still want to do HomeKit stuff…

If the HomePad is cheaper than an iPad, but not significantly more than a HomePod mini, and has a decent speaker, it might be interesting.

Personally, though, I think the price will be too high.
Score: 8 Votes (Like | Disagree)
red elma Avatar
1 week ago
Bring it on... we’ve waited too long.
Score: 7 Votes (Like | Disagree)
1 week ago
Seems like the ship has sailed and anyone who wanted smart home stuff has moved on.

I would argue most folks are using less smart home features albeit those questionable people who have cameras inside the house pointed at kitchens and living rooms…
Score: 5 Votes (Like | Disagree)
kiranmk2 Avatar
1 week ago
If Apple actually gave a toss about the environment, they would let people install the HomePad OS on older iPads - likely M1 plus for Siri AI support and perhaps even sell a wall or table mount for them. Would be a good use for older devices to prevent them going for scrap for a few more years.
Score: 4 Votes (Like | Disagree)

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