Apple sent emails to its music industry partners about the upcoming launch of a Made With AI label that Apple will apply to AI-generated content (via The Hollywood Reporter).
Content tagged as being "materially generated using AI" will have a label visible to all Apple Music users.
In March, Apple announced Transparency Tags, a system that lets music creators disclose when AI has been used. Transparency Tags are available for artwork, track, composition (lyrics), and music video. Apple said at the time that the tags were optional, and it would defer to content providers to determine what qualifies as AI-generated.
In today's email, Apple says AI Transparency Tags are required in "any instance where AI was used to create a material portion of the content, including tracks that are AI platform generated." Apple said AI-platform-generated content is defined as "anything that is primarily derived from a generative AI service."
Back in April, Apple Music VP Oliver Schusser told Billboard that more than a third of monthly uploads to Apple Music are 100% AI-generated, but AI music accounted for less than 0.5% of actual listening. Schusser said Apple has an in-house system for detecting AI, but is still relying on content makers to disclose AI use.
Apple's email did not give a specific timeline for the launch of the AI labels in Apple Music, but said they will show up "later this year."
