Apple's 2026 Back to School Offer is Now Live Across Europe
Apple's annual Back to School promotion is now live in the United Kingdom and 18 other European countries: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and Turkey.
The European launch follows the company's back-to-school promotion rollout in the United States and several other regions and territories last month.
The offer is aimed at college students and educational staff and includes a gift card worth up to £120/€120 with the purchase of an eligible Mac or iPad. Turkey is the exception, where buyers of eligible Macs and iPads can choose a four-pack of AirTags at no additional charge, or they can pay extra for various AirPods models or (when purchasing an iPad) an Apple Pencil Pro.
Note that the MacBook Neo is not an eligible product in any of the countries, and the iPad mini, entry-level iPad, and desktop Macs are excluded too.
The promotion runs through to October 22, 2026.
Popular Stories
Apple gained ground in India, Latin America, and Europe even as all three markets contracted, according to a new series of Counterpoint Research reports.
Between late March and the beginning of August, Indian smartphone sales ran 14% behind the equivalent stretch of 2025, and the market slipped for three straight weeks once major promotions in July had finished. Apple outperformed every...
Apple today extended its 2026 Back to School Promotion until September 24, which means it will last almost a month longer than planned. The extension is applicable in the United States, Canada, Mexico, and multiple countries in Asia.
The Back to School promotion offers a free item or gift card when students or educators purchase an eligible Mac or iPad model, plus an educational discount.
...
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
...
