Apple's iPhone 18 Pro will cost nearly 40 percent more to build than its predecessor because of soaring memory prices, according to new data analyzed TrendForce.
The research firm's latest smartphone analysis puts the bill of materials for the 256GB iPhone 18 Pro roughly 38 percent above the equivalent iPhone 17 Pro, and says higher retail prices will be unavoidable as a result.
Memory is said to have accounted for about 10 percent of the 256GB iPhone Pro's total component cost a year ago. TrendForce estimates that figure at roughly 34 percent in the third quarter of 2026, rising past 40 percent in the first half of 2027. Panel and application processor costs, once the two biggest line items, drop to single-digit percentages by that point, given memory has taken up so much of the overall cost.
TrendForce expects Apple to take the same approach it used with recent MacBook launches by giving up part of its gross margin to keep the increase palatable with customers and protect shipment volumes. It also suggests Apple could raise prices on older iPhone models at the same time as the new lineup arrives, thereby spreading the cost recovery across the range.
TrendForce notes that memory prices have climbed five- to sevenfold since the start of 2025, and expects Android vendors in the entry-level and mid-range segments to raise prices more steeply than Apple. That, or they could drop product lines outright.
Apple raised prices across the Mac, iPad, Apple TV, HomePod, and Vision Pro lines in June over concerns about the same memory crunch. The iPhone lineup escaped that round, but it looks increasingly unlikely that it will escape the next one.
Apple is expected to announce the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone "Ultra" next month.
