iPhone 18 Pro Models Could Be Up to $300 More Expensive, Says Analyst

That's OK because it will be the MOAST PRO iPhone we've ever created with more features than ever before packed into an iPhone worth far more than the price increase. We think you are going to love it even more than ever before.



Apple Introduces iPhone 18 Pro, the Most Pro iPhone Ever — Now $800 More Pro
CUPERTINO, CALIFORNIA — Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, the most advanced, most powerful, and most expensive iPhone models Apple has ever created.

Starting at just $1,799, iPhone 18 Pro costs $800 more than iPhone 17 Pro, a difference customers will barely notice once it is divided into 36 convenient monthly payments and emotionally justified as an investment in cat selfie creativity.

“iPhone 18 Pro redefines what it means to be Pro,” said Apple CEO Tim Cook. “It is more Pro in every possible way: the camera is Pro, the chip is Pro, the display is Pro, and, most importantly, the price is extremely Pro.”

iPhone 18 Pro features the groundbreaking A20 Pro Max Ultra chip, delivering up to 7% faster performance during tasks that were already instantaneous. A revolutionary new vapor chamber cooling system allows users to record several additional minutes of 8K one orange braincell video before the device becomes pleasantly warm.

The new Pro Fusion Camera System introduces a 49-megapixel main sensor, one megapixel more than last year, enabling photographers to capture extraordinary detail that will later be compressed and uploaded to Instagram.

Apple has also redesigned the Action Button, moving it 1.5 millimeters lower for a more intuitive experience. The titanium enclosure is now made from aerospace-grade Ultra Titanium, a material that is virtually indistinguishable from last year’s titanium but requires an entirely new manufacturing process and matching $79 case.

For the first time, iPhone 18 Pro includes Apple Intelligence Pro, which intelligently recognizes when users are questioning the price and automatically opens the Trade In page.

“We know customers expect the very best from iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “They also expect to complain about the price, preorder it at 8:01 a.m., and post ‘finally arrived’ photos two weeks later. We’re thrilled to deliver that experience.”

iPhone 18 Pro will be available in four stunning finishes: Space Black, Lunar Silver, Desert Titanium Again, and an exclusive new shade called Money Green to remind you how much your bank account dropped with the purchase.

Preorders begin Friday. Customers can now purchase AppleCarePro to receive peace of mind knowing that the most Pro iPhone ever can still be destroyed by a three-foot fall onto a kitchen tile.

God I hate all this AI nonsense.

Gotta keep those 50+% margings somehow

£1399 for a 18 Pro is going to nosedive sales possibly, especially if it's base is 256GB and incremental hardware feature uplift

Yep. You can try to justify it but no one needs a £1400 phone

In the words of my grandmother, Oy Vey. I’ll be hanging onto my 17 for quite a while. Hang onto what you have and change the battery.

For the first time since the original iPhone, I truly may not upgrade this year. I have had every one and enjoyed the iPhone Upgrade Program. Now that's gone, pricing going up, minimal updates of note... yep, may finally be time to just hold my 17PM for 20 next year. Already not interested in the Fold/Ultra.

First world problems, most of the people in the world can't afford to change phone every year