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Apple and Google Hit With Demand to Pull AI 'Nudify' Apps [Updated]

A San Francisco City Attorney has sent cease-and-desist letters to Apple and Google demanding the removal of 13 AI "face-swap" apps that can generate nonconsensual nude images, according to WIRED.

iOS App Store General Feature Desaturated
The letters, sent on Thursday, target eight apps on the App Store and five on the Play Store that market themselves as face-swapping tools but are used to "undress" photos of real people. The attorney's office wants both companies to cut ties with the developers and stop taking a cut of in-app payments, arguing they are effectively "aiding and abetting" the sale of explicit deepfake images. The attorney called the practice "illegal, harmful, and completely unacceptable" and believes Apple and Google have collected millions in fees from the apps.

Both companies have developer rules against pornography and have removed batches of nudify apps in the past after being flagged by researchers. A Google spokesperson told WIRED that the company has deleted "hundreds" of apps with nudifying features for policy violations, including the five named in the letters. In June, it emerged that Apple had already tightened its ‌App Store‌ guideline language on developer responsibility for pornographic content.

Update: Apple told MacRumors that it takes reports of apps against its guidelines seriously. Apple applies App Review Guidelines to all developers, which include specific provisions to prohibit overtly sexual or pornographic content. As such, "nudificiation" apps are against its guidelines and the company has proactively rejected and removed many such apps, including when they have been flagged by users.

The App Store was designed to be a safe and trusted place for users, and we have always strictly prohibited apps designed to generate, distribute, or consume pornography. "Nudification" apps are against our App Review Guidelines and we have proactively rejected many of these apps and removed many others, including when users have flagged them via our reporting tools. We have removed three of the apps in question and are in the process of terminating their developer accounts from our program. We are in contact with four others that need to address policy violations or risk being removed as well.

Users can go to reportaproblem.apple.com to report illegal, offensive, or abusive content, as well as scam or fraud on the ‌App Store‌.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tags: Google, Wired

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Top Rated Comments

sw1tcher Avatar
15 weeks ago

Trying to call silly "face swap" apps as being malicious deep fake or nudify or involuntary porn apps is quite the stretch.

Censorship at its finest. If this whole App Store has age restrictions why do we need this?
You might feel differently if someone was using such apps to harass your teen

Teen girls are being victimized by deepfake nudes. One family is pushing for more protections ('https://fox40.com/news/ap-top-headlines/ap-teen-girls-are-being-victimized-by-deepfake-nudes-one-family-is-pushing-for-more-protections/')


Some have committed suicide.

Girl killed herself when bullies shared fake nudes of her ('https://metro.co.uk/2024/01/24/teen-took-life-online-bullying-shared-fake-nudes-20162284/')

A teen died after being blackmailed with A.I.-generated nudes. His family is fighting for change ('https://www.cbsnews.com/news/sextortion-generative-ai-scam-elijah-heacock-take-it-down-act/')
Score: 18 Votes (Like | Disagree)
jeroenvip Avatar
15 weeks ago
Don't give apple any idea's please


Attachment Image
Score: 17 Votes (Like | Disagree)
maruyama Avatar
15 weeks ago
There is a huge difference between an app that is specifically intended to take an image and make the subject of it appear nude (which would already be against the App Store terms, so if those were getting through... wow, Apple) and an app intended to swap faces, which can be used for anything.

If face-swapping apps should be banned because they can be used for "nudifying", then messaging apps should be banned because they can be used to send fake nudes.
Score: 17 Votes (Like | Disagree)
groove-agent Avatar
15 weeks ago
I agree these apps shouldn't be allowed. I think using apps to generate images/ videos of real people is not only an infringement on their rights but also could be used for nefarious purposes (blackmail etc).

For example, all these Star Wars AI videos using the original actors shouldn't be allowed. The actors should be compensated for their use.
Score: 14 Votes (Like | Disagree)
cjsuk Avatar
15 weeks ago

Censorship at its finest. If this whole App Store has age restrictions why do we need this?
I’m fine with these restrictions.

Nudify apps are used to blackmail people.
Score: 12 Votes (Like | Disagree)
ArtOfWarfare Avatar
15 weeks ago
I can't help but feel that these demands are actually coming from Adobe or some other tech or AI company that sells photo manipulation tools, looking to cut down on their competition.

Trying to call silly "face swap" apps as being malicious deep fake or nudify or involuntary porn apps is quite the stretch.
Score: 12 Votes (Like | Disagree)
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