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Apple Covers iPhone 17 Pro in Stickers in New Ad

Thursday April 16, 2026 8:25 am PDT by Joe Rossignol

In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.

iPhone 17 Pro Stickers Ad
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization.

"Stick it here," says Apple.

Watch on YouTube

The ad is accompanied by a pair of YouTube Shorts.

Tags: Apple Ads, South Korea

Related Forum: iPhone

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Top Rated Comments

7 months ago

A single transparent decal with multiple images would be a lot more practical and durable

If something like you want is already made, sure. My daughter covers her phone in various stickers, and changes them out monthly. Themes change based on mood and the seasons.

I think it's fun! More so than the boring gray continental-shelf on the back of the current Pro line.

Score: 19 Votes (Like | Disagree)

7 months ago

One pack of stickers…$99.99

Score: 17 Votes (Like | Disagree)

7 months ago

Introducing: Real Emojis Pro Max

Sticker sets of your favorite emojis

https://www.etsy.com/listing/4449157851/300-pcs-emoji-stickers-for-annotating?ls=s&ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=emoji+sticker+set&ref=sr_gallery-1-3&content_source=df24d1ab-c482-4df4-8e0b-f25b388676cb%253ALT68a3b870c6511b3b104a930c50f80809ae5622ae&organic_search_click=1&logging_key=df24d1ab-c482-4df4-8e0b-f25b388676cb%3ALT68a3b870c6511b3b104a930c50f80809ae5622ae

Because kids are pros.
Pretty bold of Apple to appeal directly to kids. Sure, those stickers can be used by adults too, but would you put any of those stickers on an ad for alcohol?

It's a Korean ad. Have you met 20-somethings, or even 30-something, Koreans?

Attachment Image

Score: 14 Votes (Like | Disagree)

7 months ago

It's cute. People actually do this in real life, it's just apple endorsing it now.

Score: 13 Votes (Like | Disagree)

7 months ago

Meanwhile it's as big as to be used as an advertising space. 🤣

Score: 13 Votes (Like | Disagree)

7 months ago

Apple telling us where to stick it.
OK.

Score: 11 Votes (Like | Disagree)

Read All Comments

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