Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.
The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.
Apple has shared nine Little Finder Guy videos this week, and on TikTok, the thumbnails for the videos come together to make a Little Finder Guy mosaic on the Apple TikTok page.
Now that Apple has likely completed its Little Finder Guy image on TikTok, videos with the character could stop or become less frequent, but Apple might opt to keep the mascot around because of how it's caught on.
Apple introduced Little Finder Guy after launching the MacBook Neo in early March, and Apple users immediately liked the character. Stephen Hackett of 512 Pixels created a 3D print version, and Basic Apple Guy has a series of mockups, plus stickers for sale. PCalc's James Thomson also made a set of 5K Little Finder Guy wallpapers.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Wednesday July 29, 2026 12:03 pm PDT by Joe Rossignol
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
So, replacing the Mac Pro with Little Finder Guy kind of tells us all we need to know about the future of Apple.
Yeah, for sure. Them deciding to discontinue a hardware product from the hardware team while the marketing team releases something totally unrelated tells us everything we need to know about the health of the company. /s
Feels good to always have something to complain about, doesn’t it?
Welcome to Macrumors. Somehow home to some of the most negative commenters towards Apple you'll find. Apple isn't perfect by any stretch, but never underestimate a user here to find the negative in every single topic somehow lol
Apple’s commercials have really gone downhill ever since Tim Cook stupidly decided to make ads in-house instead of letting Chiat/Day mostly focus on making them. That’s why the Apple ads of the Steve Jobs era were innovative and memorable whereas the ads of the Tim Cook era have been uninventive and forgettable.
It's like Demetri Martin once said regarding bumper stickers, "A lot of people don't like bumper stickers. I don't mind bumper stickers. To me a bumper sticker is a shortcut. It's like a little sign that says 'Hey, let's never hang out."
I feel the same way when people tell me they use TikTok.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
