Mac Trade-Ins Surge Amid MacBook Neo Launch
Apple this week saw an unusual surge of Mac trade-ins amid the launch of the MacBook Neo.
A reliable source speaking to MacRumors revealed that the quantity of Macs traded in at Apple retail stores this week increased over 100% compared to previous weeks, likely driven by demand for the MacBook Neo and M5 MacBook Air.
Older, low-end models dominated this week's trade-ins, suggesting that customers are upgrading to the MacBook Neo and the M5 MacBook Air, rather than the new MacBook Pro models with the M5 Pro and M5 Max chips.
The scale of increase is noticeably different from most previous Mac launches. While the launches of new Macs understandably cause a slight surge of trade-ins, the increase is typically much smaller than the one seen this week, suggesting heightened consumer enthusiasm for the new models. Evidence suggests that this is the biggest surge in Mac trade-ins since the launch of the first Apple silicon Macs between 2020 and 2021.
Popular Stories
For this week's giveaway, we've teamed up with Satechi to offer MacRumors readers a chance to win a MacBook Neo and a set of color-matched MacBook Neo accessories to go along with it. A second-place winner will also get a set of Satechi's new accessories.
The MacBook Neo collection includes the $45 OntheGo 5-in–1 Multiport Adapter, the $45 USB-C Snap Hub, and the $30 Slim EX Wireless Mouse....
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman.
The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads.
The wave of new Macs will begin this fall with a refreshed...
Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman. The updated MacBook Neo is one of 11 new Mac models that Apple plans to release.
With the A19 Pro chip, the second-generation MacBook Neo should have 12GB of RAM, up from an A18 Pro chip with 8GB of RAM in the current model.
The report suggested...
