Hello, MacBook Neo: Apple Showcases All-New $599 MacBook in Videos

Wednesday March 4, 2026 6:42 am PST by Joe Rossignol

Apple today unveiled the colorful new MacBook Neo, which has a "breakthrough" starting price of just $599 in the United States. MacBook Neo features a 13-inch display, an A18 Pro chip with Apple Intelligence support, 256GB and 512GB storage options, dual speakers on the left and right sides of the laptop, and more.

Apple has shared a "Hello, MacBook Neo" video showing off the laptop:

There is also a shorter TV ad for the MacBook Neo:

To learn more about the MacBook Neo, read our coverage of Apple's announcement, and stay tuned for our own hands-on photos and much more.

MacBook Neo can be pre-ordered now on Apple.com, and it launches Wednesday, March 11.

Related Roundup: MacBook Neo

Buyer's Guide: MacBook Neo (Buy Now)

Related Forum: MacBook Neo

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Top Rated Comments

Mactech20

21 weeks ago

If only it was 12GB of RAM instead of 8GB. These machines will only have 1.5GB of RAM for applications after the OS chews up its 6.5 on boot. So like 3 tabs of Chrome and a Word doc.

People dog on 8GB of ram so much but honestly it's kinda ridiculous. My work laptop is an 8GB m1 Air and I usually have 20+ tabs open with no issues. It's not an absolute speed demon but it gets the job done.

Score: 22 Votes (Like | Disagree)

jayducharme

21 weeks ago

I love the video. Really impressive video tricks and it gets the point across.

Score: 15 Votes (Like | Disagree)

wanha

21 weeks ago

8gb of ram in 2026, good luck to run macOS Tahoe and later !

I actually see this as a good thing - it means that Apple can't increase the RAM usage of their upcoming macOS's very much beyond their current usage in the next 5 years or they won't be able to support the Neo (I believe Apple has committed to providing software updates to new devices for a minimum of 5 years)

Said another way, the Neo's 8GB of RAM prevents Apple from bloating out macOS's resource consumption for years to come

Score: 11 Votes (Like | Disagree)