Apple Store Down Ahead of Rumored 'MacBook Neo' Announcement

Wednesday March 4, 2026 5:52 am PST by Joe Rossignol

Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.

apple store down feature
Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.

To learn about these new products, read our coverage of Apple's announcements:

MacRumors is attending an "Apple Experience" in New York today at 9 a.m. Eastern Time, so stay tuned for hands-on coverage. At this gathering, Apple is preparing to show attendees a video, which is likely to reveal the new MacBook.

Update: Apple has announced the MacBook Neo.

Tag: Apple Store

Popular Stories

Apple Park Visitor Center Just Lost an Attraction Offered Since 2017

Tuesday September 22, 2026 12:42 pm PDT by Joe Rossignol

Following renovations, the Apple Park Visitor Center in Cupertino, California no longer features a 3D augmented reality model of the Apple Park campus. The area that housed the 3D model, which was called the Exhibition Space, now has wall-mounted shelves known as "Avenues" and new, rounder tables for product displays. The remodeling process began in July and was completed recently. Appl ...

• 30 comments

Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Friday September 18, 2026 5:42 am PDT by Joe Rossignol

Starting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom. Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical...

• 22 comments

Forgot to Pre-Order iPhone 18 Pro? Apple Store Pickup Available Today at Most Locations

Friday September 18, 2026 1:00 am PDT by Tim Hardwick

Apple's new iPhone 18 Pro and iPhone 18 Pro Max models are now being delivered to customers worldwide following the pre-order period that began on Saturday, September 12. For those who didn't pre-order, there's now a 3-4 week wait time for iPhone 18 Pro Max models across all storage options and colorways in the U.S. Demand has been less strong for iPhone 18 Pro models, but you're still looking at ...

• 29 comments