Apple to Give Away Free Limited-Edition AirTag in Japan

Apple this week revealed its annual New Year Sale in Japan, offering Apple Gift Cards worth up to ¥38,000 alongside a free limited-edition AirTag for qualifying iPhone purchases.

apple japan nye airtag
The ‌AirTag‌ features a special engraving of a Daruma, a traditional Japanese talisman commonly associated with perseverance, good fortune, and the achievement of goals. The ‌AirTag‌ offer is limited to 65,000 units in total and will be distributed on a first-come, first-served basis.

Customers can receive gift cards worth up to ¥12,000 for eligible ‌iPhone‌ purchases, up to ¥38,000 for Mac purchases, and up to ¥15,000 for iPad purchases. Apple Watch purchases qualify for gift cards worth up to ¥8,000, while AirPods purchases are eligible for gift cards valued at up to ¥12,000.

The promotion will run from January 2 through January 5 and is available through Apple retail stores and the Apple Online Store in Japan. The New Year Sale has become a recurring annual event for Apple in Japan, where holiday retail traditions differ from those in the United States and Europe.

Tag: Japan

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Top Rated Comments

Jpcope Avatar
5 weeks ago
So basically Apple is trying to get rid of their AirTag surplus before the next gen releases.
Score: 6 Votes (Like | Disagree)
CATiNTHESTORE Avatar
5 weeks ago
And So many different flavours of Kit Kats.… in Japan
Score: 6 Votes (Like | Disagree)
darngooddesign Avatar
5 weeks ago

Seems like it.

But maybe Apple's also trialling a "limited-edition" AirTag so they can keep selling us the same AirTag over and over? Just like selling us the same watch straps over and over by changing the color. No tech innovation required.

People went nuts over "pet rocks" in the 70's - and they were functionally useless!
Apple has been doing these limited AirTags since at least 2022 so it's neither getting rid of stock before an update, nor is it trialling anything.
Score: 5 Votes (Like | Disagree)
Lone Deranger Avatar
5 weeks ago

Japan always gets the goodies.

Meanwhile, we don't even a cheap power cube. I'm not asking for the newest, GaN brick. Just a basic one for emergencies.
That’s because, unlike in the US, giving away free stuff in Japan wouldn’t result in fistfights or people getting shot.
Score: 5 Votes (Like | Disagree)
mansplains Avatar
5 weeks ago

Japan always gets the goodies.

Meanwhile, we don't even a cheap power cube. I'm not asking for the newest, GaN brick. Just a basic one for emergencies.
If the power supply is cheap enough, it could instead cause an emergency ?
Score: 3 Votes (Like | Disagree)
jlc1978 Avatar
5 weeks ago

People went nuts over "pet rocks" in the 70's - and they were functionally useless!
I adopted one from my backyard where I fostered a bunch more...
Score: 3 Votes (Like | Disagree)