Top Stories: Apple's 'Awe Dropping' iPhone Event on September 9 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Top Stories: Apple's 'Awe Dropping' iPhone Event on September 9

It's finally official! As expected, Apple will be holding its annual flagship iPhone event on Tuesday, September 9, and we're expecting to see several new iPhone models, some new accessories, new Apple Watch models, and perhaps a few more announcements.

top stories 2025 08 30
Apple has plenty more announcements in the pipeline beyond next month's event, however, including a host of new products coming through the first half of next year and several exciting changes for the iPhone lineup over the next few years, so read on below for all the details!

Top Stories

Apple Event Announced for September 9: 'Awe Dropping'

Apple will hold its annual iPhone-centric event on Tuesday, September 9, at the Apple Park campus in Cupertino, California, according to an announcement that went out this week. The event will start at 10:00 a.m. Pacific Time, with select members of the media invited to attend.

awe dropping event
We're expecting a number of announcements at the event, with Apple's event logo potentially hinting at a few aspects of the upcoming iPhone models. Apple reportedly has a host of product launches planned for the coming months, but many of them won't be appearing at next month's event in order to spread things out and keep the focus on the new flagship iPhone models and related products.

iPhone 17 Air is Launching Soon, Here Are All the Rumors

While we're getting four new iPhone models at Apple's upcoming event, the most intriguing one is the so-called "iPhone 17 Air," a new ultra-thin model replacing the traditional Plus model in the lineup.

iPhone 17 Air Dummy Thumb 2
We're expecting a thin body of around 5.5mm with a wide rear camera bump, a 6.6-inch display, just one rear camera, and an ultra-thin battery that will result in shorter battery life than other models, but some users may find that tradeoff worth it.

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

We're continuing to hear more about potential accessories for the iPhone 17 lineup, and beyond a battery case to help give the iPhone 17 Air additional battery life, we're now hearing that Apple has at least considered releasing iPhone 4-style bumper cases with no rear panel in an effort to provide some protection while still emphasizing the thinness of the new model.

iPhone 17 Air Thumb 2 Blue Electric Boogaloo
In other case news, previous reports of a new "TechWoven" material have been joined by rumored colors for "Liquid Silicone" cases similar to those Apple has offered for many years. And finally, we've seen our first alleged look at the Crossbody Strap accessory that will be able to attach to Apple's new cases.

iPhone 17 Pro Coming Soon With These 12 New Features

Rumors about the iPhone 17 Pro and iPhone 17 Pro Max have been building for months, and with an official unveiling now right around the corner, we've recapped all of the features we're expecting to see in the new models.

iPhone 17 Pro on Desk Centered 1
From a redesign with an aluminum chassis and large rear camera bump to new colors including an orange or copper option to camera improvements and more, this year's Pro models should see some significant changes.

From iPhone 17 Air to iPhone 20: Apple's Redesign Timeline

The upcoming iPhone 17 Air is just the first step in a rapid-fire effort to remake the iPhone lineup over the next few years, as recapped this week by Bloomberg's Mark Gurman.

Apple Foldable Thumb
Following the new ultra-thin Air model this year, we should see Apple introduce its first foldable iPhone next year, and in 2027 we may see a special 20th-anniversary model with a wraparound display and no bezels at all.

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. A similar feature was introduced earlier this year on the Powerbeats Pro 2.

AirPods Pro 3 Heart Rate Tracking Feature
We're also expecting a number of design changes for the new AirPods Pro, including a smaller case with a hidden capacitive pairing button and a disappearing status light. The earbuds themselves may also see a redesign to shrink the size a bit and allow for a better fit.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

top stories 2026 10 03

Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More

Saturday October 3, 2026 6:00 am PDT by
Things are getting crazy in the Apple rumor world, as even though the iPhone 18 Pro and several other products have only just launched and the iPhone Duo is right around the corner, there's even more to come imminently. October 13 looks to be the date for an introduction of Apple's revamped smart home portfolio, including the home hub device we've been hearing about for ages. This week also...
top stories 2026 10 10

Top Stories: Apple's 'Welcome Home' Launch on October 13 and More

Saturday October 10, 2026 6:00 am PDT by
Following the usual September rush of Apple news, it looks like October is also about ready to explode, with not just one but two rounds of Apple product debuts this month sandwiched around the iPhone Duo launch. A first launch on October 13 has been confirmed by Apple and will clearly be focused on the home as has been rumored, while it appears a second round a couple of weeks later will...
top stories 2026 10 24

Top Stories: Apple 'Pro and Tell' Debut, iPhone Duo Launch, and More

Saturday October 24, 2026 6:00 am PDT by
Yet another busy week for Apple saw a teaser for even more product announcements coming next week, plus we got the highly anticipated launch of Apple's first foldable smartphone, the iPhone Duo. Other news this week included Verizon announcing a hefty monthly charge for the iPhone Handoff feature that lets two iPhones share the same phone number, while the public release of iOS 27.2 and...

Top Rated Comments

vegetassj4 Avatar
15 months ago
I actually think they dropped the awe sometime around iPhone 12



droppin the awe...droppin the awe

Attachment Image
Score: 11 Votes (Like | Disagree)
ThomasJL Avatar
15 months ago
It won’t be “Awe Dropping,” and considering Tim Cook’s insatiable greed, it also won’t be “Price Dropping.”
Score: 9 Votes (Like | Disagree)
lotzosushi Avatar
15 months ago
Picked up my 17 Pro Max case today, they’re already available for sale here in Asia. 🤣



Attachment Image
Score: 9 Votes (Like | Disagree)
thiscatisfat Avatar
15 months ago

‘Awe Dropping’ is one hell of a gamble. Now Apple’s has to blow our collective socks off with some mind-blowing new gear. But with a tech conservative like Tim Cook at the helm? Never gonna happen.

I’ll take the APP3 at day 1. That’s it.
We all know it’s going to be boring and Apple will confidently push their overbloated opinion of what they’re delivering. It’s really sad to see Apple in this state.
Score: 5 Votes (Like | Disagree)
15 months ago
Only thing jaw dropping is that they can keep conning people to buy another stupid phone so they can waste their life away staring at screens. I sense a big anti- phone movement soon among next generation to move away from being phone zombies.
Score: 5 Votes (Like | Disagree)
scrapesleon Avatar
15 months ago
Only thing I'm waiting on are those new AirPods Pro
Score: 5 Votes (Like | Disagree)
Latest Stories
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
3 hours ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
21 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
21 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
21 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
23 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
1 day ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
1 day ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
1 day ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
2 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
2 days ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
3 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
3 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors