Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.

Awe Dropping Apple Event Feature

  • That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, with Apple set to introduce an ultra thin iPhone 17. We don't know the name of the device just yet, but "‌iPhone 17‌ Air" makes sense given Apple's other product names. It should be around 5.5mm thick, which will make it the thinnest ‌iPhone‌ to date. It's not without compromises, though, so it'll only have a single-lens camera and battery life could be shorter than expected.
  • Satellite for the Wrist - The Apple Watch Ultra 3 is rumored to include satellite connectivity, allowing wearers to get help in an emergency using a satellite connection in remote areas where Wi-Fi and cellular connectivity are unavailable. Unfortunately, it sounds like it's going to be an Ultra only feature, so don't expect it for the Apple Watch Series 11.
  • AirPods Heart Rate - Apple is finally refreshing the AirPods Pro, and along with improved Active Noise Cancellation, better sound, and a refined design, rumors suggest that the AirPods will get in-ear heart rate tracking, much like the Powerbeats Pro 2.
  • New "Pro" Camera Design - The ‌iPhone 17‌ Air is going to be the star of the event, but Apple is redesigning the iPhone 17 Pro models too. There's a new pill-shaped camera bump that's much bigger than before, plus we're expecting a more durable build for the back that primarily uses aluminum instead of glass. It's not quite clear why the cameras are changing, but there are rumors of a 48-megapixel Telephoto lens with up to 8x optical zoom.
  • Colors, Cases, Lanyards and More - Apple usually chooses muted colors for the ‌iPhone 17 Pro‌ models, but this year we're getting some shade of orange. It might be more copper than orange, but still, it's sounding like it might be a little brighter than Apple's typical safe color choices. The ‌iPhone 17‌ Air will come in a light blue, and there are some interesting case rumors too. Apple is supposedly introducing new "TechWoven" fabric cases to replace the ill-fated FineWoven cases everyone hated, and it looks like Apple's case lineup is going to get little cutouts to support straps and lanyards.

Read More

If you want more information on all of the features expected for the ‌iPhone 17‌ series, the new Apple Watch models, and the AirPods Pro 3, make sure to check out our roundups and guides. Warning: there are definitely spoilers.

How to Watch

Apple's "Awe Dropping" event will start at 10:00 a.m. Pacific Time on Tuesday, September 9. Apple will livestream the event on its website on YouTube, and through the Apple TV app on supported devices.


For those unable to watch the livestream, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account, plus we'll do a much deeper dive into all the announcements post event.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

Havalo Avatar
23 weeks ago
1: Timmy saying Good morning and welcome to WWDC
2: Timmy saying it is the best WWDC ever
3: Boring line up
4: Price increase
5: Craig making some cheesy and funny jokes

Oh how I miss the good old days of Mr. Jobs running these developer conferences, he could literally hold an iCrap and still make it more fun then the last decade of WWDCs.

Just my opinion, I don’t want to offend Timothy’s fan base.
Score: 37 Votes (Like | Disagree)
rhaatou Avatar
23 weeks ago
Looking forward to awe dropping prices.
Score: 32 Votes (Like | Disagree)
CloneBB Avatar
23 weeks ago
A thin IPhone 17 is the star of the show. What a joke.
Score: 9 Votes (Like | Disagree)
AdamHarbour Avatar
23 weeks ago
Thin phone with no features…..
Satellite watch ?
Pointless heart rate earbuds
Slightly better camera again ?
A new colour…….

Anyone excited for the most innovation ever ?
Score: 9 Votes (Like | Disagree)
rman0726 Avatar
23 weeks ago

Looking forward to the event either way. Google‘s event for the Pixel was an absolute disaster - even the fans complained in the comments on YouTube lol.
I expect there to be mounds of disappointment here and around the internet as Apple fans are disappointed with the lack of innovation, despite knowing essentially what the new iPhone will be for months now.
Score: 8 Votes (Like | Disagree)
reyesmac Avatar
23 weeks ago
Apple has already had to make a thin phone for its foldable model. So they are passing on the R&D costs to customers saying new and shiny when its just really one side of the future foldable phone. For the price of a foldable phone.
Score: 5 Votes (Like | Disagree)