Apple Designed Interactive Logo for September 9 Event
Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and center, which changes when touched.

On an iPhone or an iPad, holding a finger over the Apple logo shifts it to a darker orange the longer you hold, and when swiping, the colors will change and follow your finger. On the Mac, you can use a mouse or a trackpad for the same effect.
The Apple logo for the "Awe Dropping" event is designed to look like a thermal map or the output that you might see on a thermal camera. The colors change from shades of blue to shades of orange, perhaps a nod to the new iPhone colors that are expected.
Rumors suggest the
iPhone 17 Pro models could be available in orange and dark blue, while the
iPhone 17 Air is expected to come in a light blue shade.
Apple used to do interactive augmented reality Apple logo designs that could be projected into the room with you, but the company stopped doing that in 2023. Since then, Apple has created animated Apple logos, some of which can be interacted with on the Apple.com website.
The upcoming September 9 event will see Apple unveiling new iPhones and Apple Watch models, and perhaps a new version of the AirPods Pro. It's set to take place at 10:00 a.m. Pacific Time.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...