When Will Apple Announce the iPhone 17 Event?
It is now mid-August, meaning that Apple's annual iPhone event is just around the corner.
This year, Apple is expected to unveil the iPhone 17, the all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max.
Here are some of the key rumors for those devices:
- iPhone 17: Same design as iPhone 16, but with an A19 chip, a larger 6.3-inch display, an upgraded 24-megapixel front camera, and possibly 120Hz support.
- iPhone 17 Air: All-new model with an ultra-thin and lightweight design, 6.6-inch display, A19 chip, 12GB of RAM, single 48-megapixel rear camera, 24-megapixel front camera, single speaker, and an optional battery case.
- iPhone 17 Pro: A redesigned rear camera bump with a trio of 48-megapixel cameras, an aluminum frame, an A19 Pro chip, 12GB of RAM, an orange or copper color option, and potentially a vapor chamber cooling system.
- iPhone 17 Pro Max: All of the iPhone 17 Pro features listed above, plus a slightly thicker design for a larger and longer-lasting battery.
We are still waiting for Apple to announce the iPhone 17 event, which is rumored to take place on Tuesday, September 9. If that timing is accurate, then the most likely date for Apple to announce the event with one of its clever taglines would be Tuesday, August 26, as the company typically provides two weeks' notice.
Of course, these dates are not official yet.
Since 2020, iPhone event videos have been pre-recorded, but in recent years Apple has invited select reporters to the Steve Jobs Theater to watch the video in person. Afterwards, attendees receive hands-on time with the new devices.
The table below provides an overview of dates for the last six iPhone events, with 2020 and 2021 being outliers due to the height of the COVID-19 pandemic.
| iPhone Series |
Announcement Date |
Event Date |
Delta (Days) |
| iPhone 16 |
Monday, August 26, 2024 |
Monday, September 9, 2024 |
14 |
| iPhone 15 |
Tuesday, August 29, 2023 |
Tuesday, September 12, 2023 |
14 |
| iPhone 14 |
Wednesday, August 24, 2022 |
Wednesday, September 7, 2022 |
14 |
| iPhone 13 |
Tuesday, September 7, 2021 |
Tuesday, September 14, 2021 |
7 |
| iPhone 12 |
Tuesday, October 6, 2020 |
Tuesday, October 13, 2020 |
7 |
| iPhone 11 |
Thursday, August 29, 2019 |
Tuesday, September 10, 2019 |
12 |
Popular Stories
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.
First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
