Apple today shared a new iPhone 16 ad that highlights the Clean Up feature that's available in the Photos app. In the spot, a man snaps a photo of a woman with her cat, and then removes the cat from the image using Clean Up.
Both the cat and the woman are upset with the change, so he undoes it, demonstrating the reversible nature of the feature.
Clean Up is an Apple Intelligence tool that is able to remove unwanted and distracting objects from a photo. It is accessible through the editing interface in the Photos app. You can swipe over whatever you want removed in an image, and the Clean Up tool will do its best to replace it by cloning the background and other elements of the photo.
Apple Intelligence is available on the iPhone 15 Pro models, the iPhone 16 models, and it will be available on the upcoming iPhone 17 models.
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