Apple Joins China Subsidy Program in Effort to Counter Declining Sales
Apple has joined China's national digital product subsidy program through its own direct sales channels for the first time, enabling eligible customers in Beijing and Shanghai to receive government-backed discounts on select iPhones, iPads, Apple Watches, and Macs (via South China Morning Post).
Apple customers in Shanghai can access the subsidies by purchasing qualifying devices in one of the city's eight Apple retail stores, while Beijing residents can receive the discount through Apple's online store, provided they use a Beijing shipping address.
The program offers subsidies of up to 2,000 yuan (approximately $278) on certain Apple products, with eligibility criteria determined by product type and price. Devices priced below 6,000 yuan (roughly $835) receive a 15% discount, capped at 500 yuan, while some higher-value items such as Macs are eligible for a bigger discount.
Previously, Apple products were available under the subsidy program only through authorized third-party platforms such as JD.com and Alibaba's Taobao marketplace. This therefore marks the first time Apple's own online and retail stores have participated directly in the scheme.
Data from market analytics companies have painted a consistent picture of Apple's smartphone shipments in mainland China falling in 2025, making Apple the only one among the country's top five smartphone vendors to record a decline this year. By contrast, Xiaomi and Huawei have grown dramatically.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
