Available Apple Intelligence Features Highlighted in New Ad

Friday May 2, 2025 1:24 pm PDT by Juli Clover

Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current ‌Apple Intelligence‌ features and how to use them.

Watch on YouTube

The video shies away from the unavailable ‌Apple Intelligence‌ features like personalized Siri replies, and instead focuses on what's available now.

Clean Up in Photos
Genmoji
Image Playground
Mail Summaries
Writing Tools
Visual Intelligence
ChatGPT integration

After delaying the personalized ‌Apple Intelligence‌ ‌Siri‌ features, Apple took down its ‌Apple Intelligence‌ ads that had highlighted the functionality. Apple originally published ads with unavailable ‌Siri‌ features when the iPhone 16 launched, and now it's facing lawsuits as a result from customers who expected the ‌Siri‌ features on their new ‌iPhone 16‌ devices.

Tags: Apple Ads, Apple Intelligence Guide

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Top Rated Comments

WarmWinterHat

19 months ago

Having tried all of these, here are my thoughts, Apple:

Score: 35 Votes (Like | Disagree)

thiscatisfat

19 months ago

Does anyone else feel like making this ad was a dumb idea?

Score: 24 Votes (Like | Disagree)

mxrider88

19 months ago

* Clean Up in Photos: not generative. It sucks.
* Genmoji: useless if you are over 4yo.
* Image Playground: Useless if you are over 2yo.
* Mail Summaries: a mess.
* Writing Tools: useless if you have half a brain.
* Visual Intelligence: pretty cool, thanks to open AI not to Apple.
* ChatGPT integration: a mess, can’t follow up properly, you touch the wrong part of the screen and it closes, they only did the UI and it is a mess.

Score: 18 Votes (Like | Disagree)

DrPeril

19 months ago

I'm struggling to recall the last time Apple had to release such an overt tutorial-mode promo video for a flagship feature.

Headline features, like jokes, aren't ready if they require detailed explanations - especially when the bottom line is supposedly its inherent intelligence. This is as far from "it just works" as I've seen Apple tacitly admit to being in a long while.

Score: 14 Votes (Like | Disagree)

PhillyGuy72

19 months ago

Oh man, Not a great move, they're just asking for more backlash IMO.

If they were smart...Apple would not speak of the Apple Intelligence again. At least for now... until they get it - totally - together!

Score: 11 Votes (Like | Disagree)