Apple's only retail store in Northern Ireland is moving, but rest assured that the new location will be in close proximity to the current one.
Apple has announced that its store at the Victoria Square shopping center in Belfast will be permanently closed starting Tuesday, October 15. The company is opening a new store in the nearby Corn Market area on Friday, October 18.
MacRumors reader Chris Ball shared a photo of Apple's new store in Belfast earlier this week, but the company's logo remained covered at the time. Ball said the store is located on High Street in the city's central shopping district.
Apple's website indicates that the new store will have an Apple Pickup station for in-store pickup of online orders, and a Genius Bar for technical support and repairs. The store will also host free Today at Apple creative sessions.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Thursday October 16, 2025 3:57 pm PDT by Juli Clover
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
Thursday October 16, 2025 8:31 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.
First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
I strongly suspect the deal here with Apple is the same as with many other American corporates (Amazon, for example) who 'base' in the ROI for tax purposes - the actual execs are based in a swanky London office, and regard the ROI as a weird rural UK backwater of their actual operations and don't bother with it.
The EU execs are based in ROI.
The Cork HQ was the first Apple development outside the US, the entire sales and distribution business outside the US is still based here.
We have a LOT of IT grads here, the tax thing is obviously a bonus but we're also the only English speaking EU country and one of the highest developed/educated countries.
What there’s none in ROI despite their EU HQ being located there?!
Apple started operating in Cork (Ireland) in 1980 and has been growing steadily. It currently employs over 6,000 here but still has no Apple Store in the country. Sigh. ???☘️
Can't see this changing much, it's just getting out of the grotty Victoria Square which, when it launched, was all fancy but malls don't last.
Cornmarket is usually heaving with people and I am betting Apple has also paid the council to sweeten up the Cornmarket area as well - as they do with other places.
I was there at the launch of the last one in 2008, it was a big deal for Belfast to get one but then we hadn't had a reseller for years.
So I got there today and I was very underwhelmed. Victoria Sq store should have been revamped. Far superior location. The new store feels claustrophobic and ordinary. Low head height and very ordinary sized windows. Sad to say this as I have visited loads of the Apple flagship stores all over the globe and many are magical. A downgrade for Belfast and the wrong location. Whoever made the decision should hang their head.
