Apple's Back to School Sale Live in Europe, Asia, and the Middle East

Apple today continued with the launch of its annual "Back to School" promotion, debuting back to school deals in most countries in Europe, some countries in Asia, the Middle East, and Mexico.

back to school 2024
Higher education students and educators in the UK can get up to a £120 Apple gift card with the purchase of select Macs and iPads, which is a similar deal to the one that went live in the United States and Canada last month.

Apple is offering a £120 gift card with any new MacBook Air, MacBook Pro, or iMac, and a £80 gift card with the purchase of any new M4 iPad Pro, M2 iPad Air, or Mac mini. The gift card can be used towards purchases of Apple products and accessories, App Store apps, subscriptions to services like Apple Music, iCloud+ storage, and more.

Meanwhile in most other countries, Apple is offering AirPods with every Mac or an Apple Pencil with every iPad sold through its education stores.

Apple is providing its standard educational discounts, and students are able to get lower prices on Macs and iPads through the EDU store in each country, a link to which can be found under "Education" at the bottom of regional Apple stores. Students are also eligible for AppleCare+ at a 20% discount.

Apple's Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple's country-specific websites.

Apple's Back to School Promotion will last through October 21, 2024 in most of the above listed countries, but it does end in September in some locations, such as Mexico.

Popular Stories

iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...

Top Rated Comments

StoneJack Avatar
17 months ago

I find it odd that you only get a £80 gift card with an iPad Pro when the MacBook Air gets £120 and they both have the same starting price..
cause iPad got only 60% of Macbook's functionality
Score: 8 Votes (Like | Disagree)
No5tromo Avatar
17 months ago
I'm surprised that Apple didn't use the DMA as an excuse to not offer back-to-school sales in the EU.
Score: 4 Votes (Like | Disagree)
adrianlondon Avatar
17 months ago

I never knew that Scotland's school holidays were so out of synch with everyone else's. Nice to see they aligned their holidays with China. ?
Scotland only gets a maximum of two days of summer a year, and no one knows when they'll be.
Score: 4 Votes (Like | Disagree)
StoneJack Avatar
17 months ago
Excellent deal! Would be even better if they included lottery tickets for Vision Pro
Score: 3 Votes (Like | Disagree)
contacos Avatar
17 months ago
but our summer break is not even starting for another 23 days!
Score: 3 Votes (Like | Disagree)
afd Avatar
17 months ago

Scotland only gets a maximum of two days of summer a year, and no one knows when they'll be.
Usually sometime before summer holidays start.
Score: 2 Votes (Like | Disagree)