Apple's Back to School Sale Live in Europe, Asia, and the Middle East
Apple today continued with the launch of its annual "Back to School" promotion, debuting back to school deals in most countries in Europe, some countries in Asia, the Middle East, and Mexico.

Higher education students and educators in the UK can get up to a £120 Apple gift card with the purchase of select Macs and iPads, which is a similar deal to the one that went live in the United States and Canada last month.
Apple is offering a £120 gift card with any new MacBook Air, MacBook Pro, or iMac, and a £80 gift card with the purchase of any new M4 iPad Pro, M2 iPad Air, or Mac mini. The gift card can be used towards purchases of Apple products and accessories, App Store apps, subscriptions to services like Apple Music, iCloud+ storage, and more.
Meanwhile in most other countries, Apple is offering AirPods with every Mac or an Apple Pencil with every iPad sold through its education stores.
Apple is providing its standard educational discounts, and students are able to get lower prices on Macs and iPads through the EDU store in each country, a link to which can be found under "Education" at the bottom of regional Apple stores. Students are also eligible for AppleCare+ at a 20% discount.
Apple's Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple's country-specific websites.
Apple's Back to School Promotion will last through October 21, 2024 in most of the above listed countries, but it does end in September in some locations, such as Mexico.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...