Apple Reignites Talks With OpenAI About Generative AI for iOS 18 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Reignites Talks With OpenAI About Generative AI for iOS 18

Apple is once again talking with OpenAI about using OpenAI technology to power artificial intelligence features in iOS 18, reports Bloomberg's Mark Gurman.

iOS 18 WWDC 24 Feature 2
Apple held talks with OpenAI earlier in the year, but nothing had come of the discussion. Apple and OpenAI are now said to be speaking about the terms of a possible agreement and how Apple might utilize OpenAI features.

Along with OpenAI, Apple is still having discussions with Google about licensing Google's Gemini AI. Apple has not come to a final decision, and Gurman suggests that the company could partner with both Google and OpenAI or pick another provider entirely.

Rumors suggest that iOS 18 will have a major focus on AI, with Apple set to introduce AI functionality across the operating system. Apple CEO Tim Cook confirmed in February that Apple plans to "break new ground" in AI.

We'll get a first look at the AI features that Apple has planned in just over a month, with iOS 18 set to debut at the Worldwide Developers Conference that kicks off on June 10.

Related Forums: iOS 18, iPadOS 18

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...

Top Rated Comments

CausticSoda Avatar
32 months ago
I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
Score: 35 Votes (Like | Disagree)
32 months ago
This is bad news..
- With Apple’s stance on privacy, on a new venture like LLM, they should develop their own model.
- Apple has spent 10 years on quote “master of all AI” - the apple car, and they cannot even develop a good foundation model?
- GPT3 was out how many years ago? The fact that they are still discussing with any company on licensing LLM means the whole leadership lacked foresight on the future of AI. And you cannot expect the same leadership to pull out something amazing. That’s not how it works
- You really need to focus on the use case before selecting a direction. If Apple’s thought are still a chatbot and Q&A machine - gpt - as their ultimate LLM (that runs on the cloud). It means Apple is not leveraging the benefit of their ecosystem: the vast number of Apps and streamlined APIs, partnership with mfi programs, the user data they can use as inputs to the llm for actual personalized assistants, etc.

This just doesn’t look good at all
Score: 18 Votes (Like | Disagree)
32 months ago

I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.
We built a very robust AI service using the OpenAI LLM via their API. It took less than two weeks working part time and is extremely good. Apple has orders of magnitude more engineers than we do — it's not *that* hard for good engineers. They're probably negotiating costs, token volume, SLAs, etc. They may even have deeply technical and mature POCs already and just discussing scale, etc.
Score: 16 Votes (Like | Disagree)
32 months ago

OpenAI today is what Apple was when Jobs came back in 1997. Apple today is a bloated corporate blimp with no direction. They missed the AI boat and will never catch up. God, I hope I’m wrong.
You are very wrong. You've been using AI (the subset called ML - machine learning) for decades with Apple tech.

This new era is a separate field called "generative" AI and it's only just beginning.

* Did Apple miss the boat on personal computing? This existing before the Mac.
* Did Apple miss the boat on MP3 players? They existed long before the iPod.
* Did Apple miss the boat on "smart" cellphones? They existed long before iPhone.

There's no missing the boat when it comes to Apple. The boat just doesn't always set sail when we want it to.
Score: 12 Votes (Like | Disagree)
klasma Avatar
32 months ago

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.
3 TB isn’t really a lot to train an LLM.
Score: 12 Votes (Like | Disagree)
32 months ago

I think his point is that Apple should be able to build anything they need of this sort, on device or cloud, or space, or another dimension. Instead, because of Apple's lack of foresight, slow reaction, and poor decisions, we are getting Gemini and Baidu or some other data miner.
ChatGPT stormed onto the scene on Nov 30, 2022, but was in development for 6 years before that. Apple has been working with ML (machine learning) technology for far longer. They are not suddenly trying to catch up with "AI" in general.

It's just this new "generative AI" that suddenly overtook the world that is giving the impression that Apple is somehow "behind" on the times.

It continues to puzzle me why people think that Apple even needs to be part of the generative AI craze. You want ChatGPT, Baidu or Gemini? They all run beautifully on your iPhone and your Mac. Apple already made the sale of hardware upon which engineers built these tools and consumers consume them. Having Apple offer up their own is just adding another burger to the plate, not a new plate.

EDIT: Re-reading the above comment ... maybe the drive is that Apple will do generative AI with privacy and responsible data sourcing as part of their effort, compared to these others?
Score: 9 Votes (Like | Disagree)
Latest Stories
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
7 hours ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
8 hours ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
12 hours ago
Apple Event on October 13?
Apple Event on October 13?
13 hours ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
15 hours ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
15 hours ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
16 hours ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
17 hours ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
18 hours ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
19 hours ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
19 hours ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
20 hours ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
1 day ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
1 day ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
1 day ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
1 day ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
1 day ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
1 day ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
2 days ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
2 days ago
Apple Creator Studio and Final Cut Camera Get New Features
Apple Creator Studio and Final Cut Camera Get New Features
2 days ago
Apple Explains Why It Removed ICE Tracking Apps Last Year
Apple Explains Why It Removed ICE Tracking Apps Last Year
2 days ago
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
2 days ago
Switch Siri AI for ChatGPT on Your Mac
Switch Siri AI for ChatGPT on Your Mac
2 days ago
Apple Says Emergency SOS via Satellite Now Available in Norway
Apple Says Emergency SOS via Satellite Now Available in Norway
2 days ago
AppleCare Guide: Is it Worth Paying For?
AppleCare Guide: Is it Worth Paying For?
2 days ago
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
2 days ago
Apple Planning to Launch Products Faster and More Often
Apple Planning to Launch Products Faster and More Often
2 days ago
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
2 days ago
New Apple TV 4K Hinted at in Support Document
New Apple TV 4K Hinted at in Support Document
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors